International Body to Promote Zambia's Tourism

Tourism Intelligence International, a reputable organisation based in Germany and Trinidad, has pledged to partner with the Government to raise the profile of Zambia's tourism sector on the world map.

The organisation is a highly respected travel and tourism consultancy serving government and private sector clients in both established and emerging tourism destinations internationally.

It enjoys a worldwide reputation for the quality of research, analysis, advice and strategic planning in the field of international travel and tourism sectors.

Tourism Minister Charles Banda said the organisation had expressed interest to help put the country's tourism sector on world map owing to its potential drawing from natural environment, from which abound a variety of attractions.

Mr Banda said tourism was a key lever of economic diversification and Government would embrace partnerships aimed at encouraging tourists to visit the country to appreciate its rich tourist attractions.

"This is a welcome partnership for the Tourism Intelligence International organisation to come on board to work with us in the area of marketing Zambia's tourism sector worldwide," he said.

Mr Banda, who is in Montego, Jamaica, attending a conference on 'Jobs and Inclusive growth: Partnership for Sustainable Tourism.' said this in an interview yesterday.

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Source: allAfrica