Africa Tourism Partners hosts first-ever Africa MICE Masterclass in Johannesburg

Africa Tourism Partners (ATP) will run a Masterclass in Meetings, Incentives, Conferences, Events/Exhibitions (MICE) in Johannesburg, from 20 to 23 February, 2018, with Grant Thornton as its lead partner.

Themed “Growing destination tourist arrivals through business and events tourism leadership development”, this professional development programme aims to refresh and enhance the skills of professionals and public officials in the Africa MICE sector. It will also focus on how tourist destinations in Africa can optimize the value of business and events tourism. Among the faculty members who will deliver the programme are Professor Ernie Heath, Emeritus Professor at the University of Pretoria, Gillian Saunders, Deputy CEO of Grant Thornton, South Africa, Ben Asoro, Marketing and Sales of Calabar Convention Centre in Nigeria, Dirk Elzinga, Managing Director at CIC Convention Industry Consultants (Pty) Ltd, Cape Town, Miller Matola, CEO Millvest and former CEO Brand South Africa,  Esmare Steinhotel and Regional Director Africa, ICCA Africa Office.

“This  MICE professional development programme is first of its kind in Africa. It is really refreshing to see the continent’s MICE sector, experts and Grant Thornton joining forces to commit to such an innovative initiative, impart knowledge, share experiences and learn from peers”, says Kwakye Donkor, CEO of ATP.  Donkor further expressed that it is an opportunity for all attendees to learn from each other and experts with demonstrated experience.  “We believe that the lessons to be learnt by the professionals and officials attending the programme is priceless”, he concludes.

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Source: eTN