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Kenya unveils plan to turn around tourism
The Kenyan cabinet has approved the National Tourism Blue Print 2030 as part of efforts to help turn around the industry. The key pillars are product development, marketing, investment and infrastructure development.
Cabinet Secretary, Najib Balala, said the Tourism Blue Print was approved last week, and when implemented it would boost the industry and encourage investors to upgrade their facilities to provide quality service to guests. Investors are also being called on to come up with new products to meet the demand of millennial travellers.