SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of New York City, South African Tourism's US office is taking an innovative approach to grow the SA's arts, culture, and heritage offering by encouraging New Yorkers and visitors to the city to travel to South Africa.

The partnership, in conjunction with South Africa’s national airline South African Airways (SAA), will include thirty South Africa branded Citi Bike docking stations across the city showcasing the variety of safari, adventure, and cultural experiences holidaymakers can have in South Africa, while the pièce de résistance will be an original art mural dedicated to world-renowned South African artist, Esther Mahlangu

Speaking from the sidelines of the official mural ribbon-cutting ceremony in which Esther Mahlangu was present, Bangu Masisi, President of South African Tourism’s Americas Hub had this to say: “We’re excited to collaborate with Citi Bike this summer to bring a taste and lively sights of South Africa’s arts and culture to the streets of NYC. That this mural is located in New York City is a befitting tribute to one of South Africa’s most revered matriarchs of our arts and culture – Esther Mahlangu. Through this immersive partnership, we hope to further inspire today’s discerning world traveller to discover South Africa and raise awareness for its variety of experiences - from the world-class safari and outdoor adventures to art, culture and beyond,” says Masisi. 

The mural paying homage to Esther Mahlangu is located on Franklin Street and West Broadway Citi Bike station in Tribeca. It was created by Imani Shanklin Roberts, the up-and-coming New York-based visual artist - whose works feature a strong Afrocentric perspective on identity.

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Source: BizCommunity