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Trends driving growth in tourism and travel in Africa
At the 41st Annual World Tourism Conference in Kigali, Rwanda, Euromonitor International revealed the key trends shaping travel and tourism in Africa. New data from Euromonitor International shows arrivals to Africa grew by 6.5 percent in 2017, to reach 18,550 million, up from 16,351 million in 2012.
Key markets such as South Africa, Kenya, Nigeria, Mozambique, Cameroon, Mauritius, and Tanzania accounted for 70 percent of international trips to the sub-Saharan African region.
This growth can be attributed to increasing interaction between various travel industry players and digital integration, using platforms such as social media, meta-search engines and the penetration of online travel agents. Other drivers include a growing short-term rental market, luxury travel, niche tourism, Meetings Incentives Conferences Exhibitions (MICE) and an increasing focus on domestic tourism.