Seychelles Tourism Board targets Middle East consumers

With the aim of capitalizing on growing interest in Seychelles among holidaymakers in the Middle East region, the Seychelles Tourism Board is aiming to create more brand awareness to further position the island nation as a destination of choice in that region.

According to statistics, over 20, 000 visitors from the Middle East have travelled to the Seychelles Islands from January to July this year. This represents a growth of 30 percent.

The United Arab Emirates is one market that is doing remarkably well. Currently standing as the third main source market, the UAE has sent 18,574 visitors to Seychelles up to 20th August, representing a 24 percent increase.

Aiming to keep the tourism numbers growing, the STB’s regional office in Dubai is getting ready to launch a series of marketing initiatives ranging from outdoor advertising as well as taxi, SMS and YouTube advertising campaigns.

The campaigns will be launched in several regions of the Middle-East, namely in Dubai, the United Arab Emirates, Saudi Arabia – mainly in Riyadh and Jeddah, Kuwait, Qatar & Bahrain.

STB’s regional manager for the Middle East Ahmed Fathallah said “for the past several years one of our main strategies was to educate the trade partners with Seychelles’ unique selling points, however the market needs has changed wherein it is now more consumer driven.”

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Source: eTN