Cape Town Tourism will continue to build on the city's tourism success

Cape Town Tourism's service level agreement (SLA) has been expanded for another year by the City of Cape Town. The partnership will incur ongoing success and development enhancements in areas of responsibility, providing tourism experiences across the greater Cape Town to the benefit of the local tourism industry.

The agreement has led to extensive collaborative projects, particularly within the areas of responsible tourism, universal access in tourism, visitor safety and in counteracting seasonality in the sector, in addition to the primary responsibilities of tourism marketing and visitor services.

In practice, this means marketing the city’s attractions, experiences, accommodation and people across a variety of platforms including digital, social media and traditional media. Cape Town Tourism provides a wealth of detailed information for visitors to explore the city more, to ensure that their experiences are consistently world-class.

Cape Town Tourism also represents the city at trade shows and on other trade marketing platforms, to showcase what’s on offer and attract more visitors. This, with a view to expand the market locally, regionally and globally to key markets, which include the United States, Europe, the Middle East and Far East, as well as on the rest of the African continent – this includes promoting Cape Town as a destination and also identifying opportunities and potential partnerships.

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Source: BizCommunity