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South Africa sees growth in wedding tourism thanks to big fat Indian weddings
South Africa is witnessing a rise in wedding tourism involving overseas Indian families. It recorded a 27% increase in the number of Indian tourists last year thanks to weddings.
Nearly 81,500 Indian nationals visited South Africa till October 2016, of which around 5,000 were from Chennai.
Briefing reporters at a press conference here on Monday, Hanneli Slabber, country head, South African Tourism - India, said there is a huge upsurge from the south, particularly, for smaller marriages.
"Weddings (happening in South Africa) is more a Chennai market than Bengaluru... The smallest wedding that we have done from Chennai was for a group of 60 people," she said replying to a query on south Indian weddings. The biggest marriage party, wherein the bride hailing from Chennai, had a congregation of 550 people, she added
Asked about the expenditure for weddings involving Indian families, she said, the average cost for a marriage that had the presence of a small group was Rs 40 lakh.
Noting that the South African Tourism facilitates guests visiting their country for wedding tourism, Slabber said, "Big weddings generally happens at Western Cape."
Presence of strong Indian community, food influence from the subcontinent and availability of customary things required for Indian marriages in local markets were advantages in South Africa, she said.
South African Tourism is focusing on the south Indian markets like Chennai and Bengaluru. It promotes adventure tourism for Chennai with the official claiming that visitors from the city prefer this category of tourism.
Source: Times of India