Pearl of Africa Expo ready

Now in its third edition, The Pearl of Africa Tourism Expo (POATE) has become one of the most anticipated tourism event that brings together all tourism stakeholders and service providers with in the tourism value chain. 

“POATE is a must-attend for industry players who want to better understand tourism and key industry issues that can fundamentally impact their business and that can help position them more competitively in their own market,” said Safie Ali, UTB’s marketing officer.

The Expo aims at raising the profile of Uganda as a preferred destination both on the domestic and regional fronts.

It is designed to educate and inform professionals, academia and the general public across the tourism and hospitality chain. It covers everything required with in the tourism sector to push the campaign that will help transform the economy.

The 3-day tourism Expo is set for Jubilee Park also commonly referred to as Sheraton Hotel Gardens. It is  running under the theme “Tourism is Everybody’s Business” and is slated to take place on 17 to 19th February 2017.

POATE’s core focus for 2017 will be showcasing new products and creating common platforms for key business-to-business relationships and networks that can be used to elevate the growing tourism and hospitality industry. The event will take in all other business spectrums that support tourism under one roof like technology, banking, insurance among others. It will also be open to the public to expose them to what the country has to offer.

POATE will also feature many other activities including cultural performances, adventure thrill experiences like white-water rafting, bungee jumping, forest zip line experiences, hot air balloons, quad-biking and horse riding. Revelers will also get a chance to experience the best of the exciting night life that Kampala has to offer. A mini-zoo will be showcase the best Uganda Wildlife Education Centre (UWEC) has in its over 100-animal variety display.

Airlines, hotel chains, safari lodges, tour operators, travel agencies, restaurants and regional tourism clusters have already registered to participate and more are invited. All Uganda’s national parks, game reserves, private game facilities and sanctuaries like Ngamba Island Chimpanzee Trust among others, will display their products.

“Over 150 hosted buyers, Exhibitors and media from the USA, Austria, New Zealand, Canada, the United Kingdom, and Russia have confirmed to participate at the Expo.

“Also, invited from the African region are participants from Zimbabwe, Kenya, Tanzania, Rwanda, Zanzibar, South Africa, Ghana and Nigeria,” said Ali.

According to UTB, preceding the Expo, hosted buyers will be treated to Familiarization trips to Uganda’s pristine tourist attractions that will range from rafting the Nile’s waterfalls, to Mabira Forest adventure trails, gorilla tracking at Bwindi Impenetrable forest, tree-climbing lions at Ishasha and many other escapade thrilling destinations and activities.

The highlight and crowning of POATE shall be the Uganda Tourism Excellence Awards, on Sunday 19th February in Rwenzori Ballroom at Sheraton Hotel. The Tourism Excellence Awards extravaganza program aims at recognizing and appreciating the different individuals, companies, organizations and institutions, for their relentless efforts in developing Uganda’s tourism sector.

Source: East African Business Week