Zambian mission to tour key Economic Regions in China to enhance Zambia’s image

The Zambian mission in China has launched a ten -day tour of the key economic regions dubbed “The 2016 Zambia China People to People Culture and Business Roadshow” aimed at enhancing Zambia’s image in China.

This is in line with the missions’ 2016 Strategic Plan that is aimed at enhancing the visibility of Zambia in China by rejuvenating its image through comprehensive, structured, smart and effective promotional marketing tools.

This has been disclosed by Zambia’s Ambassador to China, Mrs. Winnie Chibesakunda in an interview with ZANIS in Beijing over the weekend.

Mrs. Chibesakunda said that the tours are aimed at promoting tourism, trade and investment in Zambia and also promote people to people exchange between the two countries

Mrs. Chibesakunda explained that China with its largest population in the world coupled with its second largest economy in the world gives hope to Zambia that its nationals could visit Zambia as tourists, investors or traders and contribute to the growth of the Zambian economy.

She disclosed that the promotion tours will be carried out in collaboration with the Global Communication and Cooperation Company, Chinese Ministries of Foreign Affairs, Ministry of Commerce, Tourism, Culture and the Chinese embassy in Lusaka.

Global Communication and Cooperation Company has combined such services as economic and cultural exchanges, research, exhibitions, advertising, media planning and other integrated services.

The company has in the recent year’s organized cultural exchange and business exploration trips to Europe, USA, Australia, South-East Asia, South Africa and Zimbabwe.

The ambassador said Global Communication and Cooperation Company will facilitate sponsorship for a cultural road show and arrange with authorities in regions that could host the Zambian cultural group for one month.

Mrs. Chibesakunda further disclosed that some of the activities to be conducted during the promotion tours are live performances by a Zambian dance group, Seminars to be conducted by Zambian business promoters and video footage showing Zambian places such as tourist attraction sites, culture and sports.

Zambian music celebrity Jordan Katembule popularly known as JK is expected to be in the group of musicians destined for China and is expected to put up a number of shows during the 2016 Zambia China People to People Culture and Business Promotion Road Show.

“The mission has taken advantage of the Zambian culture performance tour of 6 cities in China whose sponsorship has already been secured, to hold business promotion activities on the side lines. Therefore, the business promotion seminars highlight Zambia’ tourism, investment and trade offerings will be held in the 8 cities during the afternoons and followed by the culture performances in the evenings,” She said.

She added that the seminars are aimed at enhancing Zambia’s visibility in China in order to promote diversified economic development through increased tourism activities and expansion of trade and investment flows.

The Business Fora will be facilitated by officials from the Zambian Ministry of Tourism, Ministry of Commerce, Zambia Development Agency and the Embassy.

And a Zambian businessman, Joseph Kabuswe has hailed the Zambian mission in China for the ambitious programme aimed at boosting investment and trade between Zambia and China.

In an interview with ZANIS today Mr. Kabuswe said economic diplomacy is what the country need adding that he has no doubt the programmes being undertaken by the Zambian mission in China will promote diversified economic development through increased tourism activities and expansion of trade and investment flows.

He appealed to other missions to devise measures and programmes that will benefit the Zambian people.

Source: Lusaka Times