East African skies attract competitive airlines with growing tourism

East African skies are set to attract more airlines to operate within the region, taking advantage of the fast-growing tourist business and expansion of hotel investments in partner states.

Tourism is growing to attract more tourists and travel trade investors in East Africa, reaping from strategic marketing campaigns being undertaken to sell the regional tourist products in the United States, Europe, Southeast Asia, the Pacific Rim, and the rest of Africa.

The region, which comprises five member states of Kenya, Uganda, Tanzania, Rwanda, and Burundi, is taking advantage of a global marketing initiative by the Africa Travel Association (ATA) through global tourism networking for three consecutive years.

On the eve of the international year of tourism next year, ATA will hold its 41st Annual World Tourism Conference in Kigali, Rwanda, in November this year and which is set to open more tourist avenues in East Africa.

The conference that is set to attract key tourist executives across the world will also provide a platform to network and explore new tourism markets and products including the promotion and preservation of Africa’s rich cultural heritage and wildlife.

East Africa’s skies are set to become busier, reaping from benefits of tourism and safari business in this region at the time regional governments are looking to revive national airlines.

Uganda is looking at best steps to revive its national airline; Rwanda is expanding its RwandAir fleet, while Tanzania is recuperating its ailing Air Tanzania Company (ATCL) by adding two Bombardier Q400 air planes.

But, aviation and tourism economists are taking Kenya, Rwanda and Uganda to benefit more from international tourism and travel trade compared to Tanzania and Burundi, the duo partners who could be left behind because of lacking a good vision in their tourism.

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Souce: eTN