Dynamic events programme line-up unveiled for WTM Africa 2016

WTM Africa has announced its jam-packed, tourism trending, content-rich conference programme line-up, which will take place from 6 – 8 April 2016 at the Host City of Cape Town’s International Convention Centre (CTICC).  
Visitors will be spoilt for choice at this year’s leading travel and tourism trade show with back-to-back, quality content delivered by respected local and international members of the travel and tourism industry. WTM Africa 2016 has two equally important focal points for this year’s show: responsible tourism and travel technology.
The Responsible Tourism Programme will form a key component of the education sessions taking place over the three day show. The Responsible Tourism Programme has been compiled by industry leaders, Professor Harold Goodwin, Professor of Responsible Tourism in the Hollings Faculty at Manchester Metropolitan University where he teaches and researches; and Heidi van der Walt International Sustainable Tourism Advisor for EDGE Tourism Solutions. With a pan-African cast of speakers, Professor Goodwin and Heidi have compiled a series of seminars, addressing core responsible tourism issues that will engage visitors to WTM Africa in the debate, to discuss and learn about the latest sustainable tourism initiatives and thinking affecting the African continent.
New this year is the introduction of the Travel Technology Show at WTM Africa where visitors will be educated on the very latest in trends in relevant technology. Sugen Pillay, Commercial Director at Thebe Reed Exhibitions explains: “In the digital age, the use of technology has become an important and necessary element to any organisation within the travel and tourism industry. The Travel Technology Show at WTM Africa will host seminars that give attendees the knowledge and tools to harness the power of technology and realise its potential to further their business goals.”
WTM Africa has joined forces with Damian Cook, Atta Director and CEO of E-Tourism Frontiers to bring visitors to WTM Africa and boost their knowledge with highly topical programmes on: ‘social media and travel in Africa’ and ‘Travel Sharing with Uber and AirBnB-changing the game’. At WTM Africa 2016, the event’s programme will also host Nick Hall, the CEO and Founder of Digital Tourism Think Tank who will be speaking on: ‘designing immersive brand experiences in tourism, a keynote on ‘5 key trends for destinations in 2016’ and ‘the role of digital in the local visitor experience.’
Sugen Pillay concludes, “We are proud once again, to bring key and relevant information to the visitors of WTM Africa. Our intention with the WTM Africa event programme is to appeal to a broad spectrum of travel professionals in order to ensure that everyone attending the show can find something of interest. The diverse programme will offer our visitors the best insight into the industry and focus on the exciting future prospects for this emerging region.”
To view the full event’s programme please click here.

Atta will also be exhibiting at WTM Africa with our members. Atta stand numbers: Q17,Q14 and P8

Africa Albida Tourism Zimbabwe / Victoria Falls / Chobe / Botswana Q17
Coastal Aviation East Africa / Tanzania P8
Crystal Safaris / Crystal Lodges Uganda Uganda / Rwanda P8
Escape + Explore South Africa Q17
Extraordinary Southern Africa Q17
Falcon Safaris Southern Africa P8
Kearsleys Travel and Tours Tanzania Q17
Luxury Hotels Management company  England Q17
Pinnacle Safaris Africa Uganda Q14
Safarilink Aviation Kenya Q14
Sun Destinations  South Africa / Botswana Q14
Wildlife Safari  Eastern Africa Q14
Za Tours  Madagascar / Indian Ocean P8