Customer appreciation is key

From Travel Weekly:

The vast majority of consumers leave one business for another not because of one particular incident of poor service but simply because they are ignored, says Carol Parsons, owner of Virtual Sales, which specializes in travel industry education and business coaching.

“Studies show that the main reason businesses lose the loyalty of their customers is because of indifference,” Parsons said during a webinar for the Travel Institute. “They don't feel appreciated, valued or cared for.”

Travel agents who pay attention to their customers' needs and desires have an important edge over competitors, especially those who don't offer a human touch, she said.

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