SAA to screen African films on long haul flights

South African Airways (SAA) this week launches the African Choices Film Festival on board its wide-body fleet's in-flight entertainment systems.

The festival was aimed at exposing African filmmaking to a potential global audience of approximately two million annual travellers on all SAA's international routes. The festival comes in the wake of an African Choices test phase that delivered encouraging feedback from passengers.

Features will be screened by filmmakers from Nigeria, South Africa, Morocco, Senegal, Ivory Coast and Kenya. "There is a myriad of talent in Africa," said SAA spokesperson Tlali Tlali, "and as a carrier with global reach and a platform to showcase the continental film industry, SAA is well positioned to support Africa's immense cultural wealth."

The national carrier would sustain African Choices throughout the year and seek out titles from all the African destinations to which it flies.

SAA's African Choices will screen on its in-flight entertainment service on all wide- bodied flights in- and outbound on its international network from this week.

During July, passengers can watch Die Windpomp, Elelwani, Traitors, Stuur Groete aan Mannetjies Roux and Die Spook van Uniondale from South Africa, as well as Des Etoiles from Senegal; Mke Mchafu from Tanzania; and B for Boy and The Entrapped from Nigeria.

Other movies to be screened are the US Nollywood films When One Door Closes and Shameful Deceit, which are American and Nigerian collaborations, as well as the South African television series Ashes to Ashes and The Mating Game.

Source: SAinfo reporter