KTB launches marketing campaign in GCC market

Kenya Tourism Board (KTB) and Kenya Airways have launched a three-month long marketing campaign dubbed ‘Choose Kenya’ to woo tourists from the GCC countries.

The campaign, which was launched on June 1st, by Kenya‘s ambassador to the United Arab Emirates (UAE), General Kariuki Mugwe, and targets travel agents and tour operators who are selling Kenya in the region.

The campaign is targeted to the trade with the six highest sellers of destination Kenya being awarded luxury tours to the country ahead of the high season that is set to begin in July. The annual Wildebeest Migration in Masai Mara also coincides with the high season and attracts thousands of tourists. The campaign will run on all social media platforms and select trade magazines and targeted databases in the GCC countries – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE.

“Our campaigns will run from 1st June to 31st August 2015 and winners will be announced in September, 2015. This is one of the ways of ensuring that Kenya as a destination remains top of mind among the trade and travellers from the GCC countries,” says KTB Managing Director Muriithi Ndegwa.

Ndegwa pointed that the campaign will also enhance the online training program for travel agents unveiled in December 2014 targeting operators in Qatar, Saudi Arabia, Kuwait and Bahrain markets.

The ambassador says Kenya remains a first choice tourism destination for many and encouraged the travel trade to continue marketing the destination as a preferred tourism destination. “We are inviting the travel trade to showcase the authentic safari experience, pristine beaches, the warmth of the Kenyan people, rich culture and much more to their clients,” said Ambassador Mugwe.

KTB launched a similar campaign in South Africa recently.