Tourism gets tech savvy in Southern and Eastern Africa

Competition to attract this tourists is fierce and technology is becoming an increasingly powerful tool in the battle.

Atta Social Media Director Damian Cook of E-Tourism Frontiers has been featured in the BBC article.

"Thanks to technology, remote places, as well as small businesses, can now reach a global audience and encourage people to move away from the traditional African experiences and be more adventurous"... Read the full article here.