South Africa Tourism Report Q3 2014 - New Market Research Report
New Consumer Goods market report from Business Monitor International: "South Africa Tourism Report Q3 2014"
Arrivals data released by South Africa's Ministry of Tourism in May 2014 show 9.7mn tourists travelled to South Africa in 2013, an increase of 4.7% year-on-year (y-o-y). The majority of inbound tourism arrivals to South Africa come from elsewhere in the continent. Some of these arrivals very likely include nationals of other African nations coming to South Africa to find jobs or visit family members. In 2013, South Africa saw a total of 7.1mn arrivals from Africa, up by 6.2% y-o-y.
The Department of Tourism concentrates on what it calls 'overseas arrivals' (ie non-African). Of these markets, Europe remained South Africa's strongest source of overseas tourist arrivals in 2013, with the number of visitors growing by 4.5% y-o-y, to 1.4mn. Asia also showed good growth, with arrivals up by 11.7%, to 577,840, on the back of ongoing strong demand from China and India. Latin American arrivals were up by 3.8%.
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Looking at key overseas tourism markets (which South Africa defines as non-African), the UK remains the most significant provider of tourists to South Africa (464,050 arrivals in 2013), with the US (348,440) in second position. Germany (280,910) occupies third position.
The South African government currently has ambitious targets for increasing foreign tourist arrivals over the coming years, targeting 12mn by 2015 and 15mn by 2020. BMI's forecasts are slightly more cautious. However, we remain broadly optimistic for the tourism sector's outlook overall, with the industry set to continue to receive strong levels of government support over our forecast period.
With regards to the hotel segment, rising numbers of both leisure and business travellers visiting South Africa, many from Asia and the Middle East, will very likely attract additional international hotel chains to set up hotels in East Africa's biggest economy.
The South Africa Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.
Source: Fast Market Research