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Zambia's international arrivals up
Zambia has registered an increase in the number of international arrivals from 859,088 in 2012 to 912,576 last year.
Zambia Tourism Board says the holiday category of arrivals which has been especially targeted by the institution’s promotional efforts registered a 12.75 percent growth rate last year, sustaining a positive average growth rate of 13 percent since 2011.
The conferences category of international arrivals registered the most impressive growth rate of about 409 percent during the year under review from 7,598 in 2012 to 38,678 last year.
“The successful co-hosting of the United Nations World Tourism Organisation General Assembly last year by Zambia and Zimbabwe was a big endorsement to the country’s capacity to host large global conferences and events. The increase brought back South Africa to the number one position as Zambia’s leading source market for international arrivals, accounting for about 20.1 percent of total arrivals for the year.
Other key source markets that registered impressive growth in arrivals were the USA at 34 percent, the United Kingdom at 27 percent and India at 11.3 percent.
However the negative performance in the tourism sector was the business arrivals category, which declined by 31.3 percent from 465,145 in 2012 to 319, 492 last year.