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Kenya in the Korean Market
The Embassy of Kenya hosted a tourism promotion event in collaboration with the Kenya Tourism Board (KTB) in Seoul and Busan in South Korea. The event was designed to attract more Korean tourists to the African nation by building networks between Kenyan tour agencies and Korean tour organizations. Seven companies from Kenya’s tourism industry joined the tour promotion event in Korea.
The government of Kenya has identified Korea as one of the key markets in Asia that will contribute towards their target of 3 million visitors by 2017. The number of Korean tourists to the African country has sharply grown in recent years.
According to the embassy, 7,351 Koreans travelled to Kenya in 2011 and the figure rose to 9,422 in 2012. KTB attributes the non-stop flights from Seoul to Nairobi as one of the driving forces behind the increasing numbers of tourists to the African nation.