The travel industry and responsive design

The travel industry has experienced a great deal of upheaval in years characterised by swift change in customer habits and the impressive unwillingness of many companies to adapt.

The incentive, now an imperative, to adapt to mobile is clear in travel, where many parts of the customer journey are bound to take place away from a desktop and laptop. But even when researching and booking travel, traffic stats show that this increasingly happens from smartphones and tablets, too. Read the full article here.