Promoting Zambia in India

The Zambia Tourism Board delegation travelled to India to establish presence and showcase its tourism products. 20,000 Indian tourists visited the country last year and ZTB plans to actively market the country in India through advertisements, road shows, fam trips for travel agents and the media. The NTO signed an agreement with Cox & Kings for including Zambia in its brochures and promoting the country. Starting of an online training program for Indian travel agents is on the anvil.