Zambia Tourist Board calls for regional marketing integration

Felix Chaila, Managing Director of the Zambia Tourism Board (ZTB), calls for Marketing Integration 

"I like to think that successful regional integrated tourism is possible in Southern Africa, because we have lots to show to the world. We just need to put our heads together; get this common marketing strategy done.All countries in Southern Africa should find common ground for the good of the region. One way of creating a successful regional integration would be for countries in the region to embrace integrated tourism through a common marketing approach, beyond political lines." He went on to mention a common visa for the Southern African Development Community (SADC) region.