Uganda Tourism Board

Tourism Organisation

HQ: Uganda Tourism Board Lugogo House Plot 42 Lugogo Bypass KAMPALA UGANDA UK & Ireland: c/o Aviareps UK Ltd, The Mille, 1000 Great West Road, Brentford, London TW8 9DA
Member Number: 204410 Tel: HQ: +256 414 342196/7

Winston Churchill famously said, “For magnificence, for variety of form and colour, for profusion of brilliant life – bird, insect, reptile, beast – for vast scale – Uganda is truly 'the Pearl of Africa.'

Known as the “Pearl of Africa,” Uganda is located in East Africa and offers some of the continent's most diverse wildlife viewing, dramatic landscapes, and immersive cultural experiences and warm people and hospitality.
Uganda is home to 55% of the world's gorilla population and trekking to observe these gentle giants in Bwindi Impenetrable Forest is one of the world's top bucket list travel activities.
Safari opportunities abound in savanna, forest, and wetland settings throughout 10 national parks, where visitors can come face to face with “The Big Five + 2 ” and more than half of all bird species found in Africa.
Among Uganda's extraordinary natural attractions are the snow-capped Rwenzori Mountains; expansive Lake Victoria, which forms the source of the Nile River; and Murchison Falls National Park.

The Uganda Tourism Board (UTB) is the official Government destination market organization with the responsibility to promote and market Uganda as the preferred tourism destination in Africa. In this UTB works with other government agencies and the private business operators in the tourism sector. UTB does not run private tours, but represents the tourism industry players and promotes all for the public benefit. UTB regulates both the travel and tour businesses, and the commercial accommodations in Uganda.

Where we operate

  • Uganda

Activities offered

  • Accommodation
  • Ballooning
  • Beach Holidays
  • Bird Watching
  • Canoeing
  • Diving
  • Fishing
  • Flying Safaris
  • Golf
  • Mobile Safaris
  • Mountain Climbing
  • Overland
  • Photography
  • Riding Safaris
  • Safaris - Fixed Camp
  • Self-Drive Holidays
  • Weddings
  • Walking Safaris
  • Guided flying safaris
  • Eco tourism
  • Cultural activities
  • Trekking
  • Honeymoon safaris

Our Commitment to Responsible Tourism

We support homestays that allow home owners benefit from tourism

We promote community tourism and support such initiatives by private sector players

We work with other public and private agencies to promote conservation of our natural heritage


16 May 2018

UTB training guides to operationalize new Rwenzori marketing plan

“I work in the Rwenzori and some places have no network or Police. What do I do when I have a problem-client high in the mountains?”These are some the questions coming up at the four-day guides training going on at Kalya Hotel in Fort Portal, western Uganda. The mountaineering and tour guides training is being conducted by the Uganda Tourism Board (UTB) with support from the WWF Uganda as part of the skilling and empowering of guides for the Rwenzori Mountains National Park (RMNP) a…

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05 February 2018

Want Everest, train in Rwenzoris says Everest solo climber

Kampala –“I have climbed many mountains, been to Mt. Kenya and Mt. Kilimanjaro, but none compares to what confronts you when you climb the Mt. Rwenzori Mountains,” says RavichandranTharumalingam who has just returned from the Mountains after an expedition to Margherita at 5109m.

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31 January 2018

Uganda launches 4th Pearl of Africa Tourism Expo

Kampala – The Minister of Tourism, Wildlife and Antiquities, Professor Ephraim Kamuntu launches the fourth edition of the Pearl of Africa Tourism Expo (POATE) at ceremony held at the Sheraton Hotel in Kampala. POATE 2018 will be held from 23rd to 25th February 2018 at the Sheraton Kampala Gardens, under the theme “Rediscover the Pearl”.

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18 October 2017

UK lifts travel restrictions, citizens free to travel to Uganda

“We have reduced our travel advice to the lowest level. This means we no longer have restrictions on travel to any part of Uganda.” KAMPALA– British citizens have gotten the green light to travel to all parts of Uganda after the UK government today, Monday 17 October, put the advisory to the lowest level.

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03 October 2017

Uganda turns on charm to woo tourists at Magical Kenya expo

Uganda has turned on her charm as private and public sector tourism businesses move to exhibit at the Magical Kenya Travel Expo (MKTE) 2017. The tourism expo running at the Kenyatta International Convention Center from 3rd to 5th October 2017, expects 130 participants from the region and the rest of the world. Uganda will be exhibiting in Stand J9.

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22 August 2017

Twins of Kampala

Kampala city celebrates twins as thousands travel from around Uganda to participate in the annual Kampala Twins Festival. The festival only in its fourth year is becoming a popular family event that brings together twins and their relations for a day of packed activities. In the 2016 edition, the oldest twins were 85. Uganda Tourism Board partners with private businesses in promoting this campaign as one of the drivers for domestic tourism. In Uganda, twins and their parents are held in very …

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05 June 2017

Hon Migereko heads 3rd Board of Directors of the Uganda Tourism Board

The Minister of Tourism, Wildlife and Antiquities Hon. Prof. Ephraim Kamuntu has inaugurated the third 10-member Board of Directors of the Uganda Tourism Board (UTB). It will be headed by veteran politician and public servant Hon. Daudi Migereko.    Hon. Migereko replaces Mr. James Tumusiime as Board Chairman, whose team served till 2016. The new board members are: 1. Hon. Daudi Migereko (Chairman) 2. Mr. James Lutalo who is also the Director Tourism at Ministry of Tourism, Wildlife …

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15 May 2017

No price increase for gorilla tours in Uganda

The Uganda Government has confirmed that it will maintain the fee for mountain gorilla trekking and promises there will be no price increase in Uganda. The Uganda Wildlife Authority (UWA) has announced that tracking charges will be maintained during the peak season and discounted in low season. In Uganda, sustainable gorilla tourism is a major contributor to the protection of these endangered animals. Revenues from gorilla permits help to preserve their habitat and 20% of park revenue goes t…

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08 May 2017

Uganda hosts 4th continental accountants congress

Uganda is hosting the 4th African Congress of Accountants from 2-5 May at the Speke Resort Munyonyo in Kampala. This is the first time Uganda is hosting the continental event that has brought together over 1,200 accountants from Africa and beyond. The congress was officially opened by Uganda's President Yoweri Kaguta Museveni under the theme:Accountancy and Accountability: Transforming Africa's Economies. The accountants’ congress, which is held every two years, is the …

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10 March 2017

Uganda all set for IAAF international Cross Country Championship

Uganda is hosting the IAAF World Cross Country Championships Kampala 2017on the 26th March 2017 at the Independence Grounds in Kololo an upscale Kampala suburb. The local organizing committee has already put in place an official information sharing platform. These are the website, together with the Twitter, Facebook and Instagram social media accounts. “We are hosting an international event and we would like to inter…

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07 March 2017

Tourism from US and Canada continues to grow as more North Americans visit Uganda

Tourist numbers from North American (The United States and Canada) tour operators directly selling Uganda leisure travel packages has more than doubled from 2015 to 2016. The rise in numbers is largely due to the increased marketing efforts by Uganda Tourism Board through the North American public relations and travel trade representation firm, PHG Consulting. Engaged in May 2016, PHG Consulting has been promoting Uganda to the North American market through strategic direct sales and marketing…

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17 February 2017

The Pearl of Africa Tourism Expo Opens Friday at Sheraton Gardens in Kampala

Kampala–The Pearl of Africa Tourism Expo (POATE 2017) takes off Friday 17 February at the Kampala Sheraton Hotel Gardens (Jubilee Gardens) with over 200 tourism, tour and travel; and education businesses from Uganda, East Africa and international participating.  The three-day tourism expo has also attracted the many regional and continental tourism boards and ministers who are in Uganda for business. Zimbabwe's Deputy Minister of Tourism and the Hospitality Industry, Ms Anastan…

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15 February 2017

Uganda’s premium tourism expo attracts over 20 countries

The Ministry of Tourism, Wildlife and Antiquities through its Agency the Uganda Tourism Board (UTB) is holding the 3rd edition of the Pearl of Africa Tourism Expo (POATE) from Friday 17-19 February 2017. The expo will be hosted at the Sheraton Hotel and the Jubilee Gardens (Sheraton Gardens). The expo has seen over 80 hosted buyers and international travel media come to Uganda to enjoy sample some of the tourism offerings. The guests are tour operators and travel media from 20 countries …

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13 February 2017

Tourists touched by the magical Budongo Forest life

It is chimp tracking in Budongo Forest for the hosted buyers and travel media in Uganda for the 3rd edition of the Pearl of Africa Tourism Expo (POATE 2017). The expo runs from 17-19 Feb at the Jubilee Park (formerly known as the Sheraton Gardens) in Kampala.    The safari in the Pearl of Africa started Monday 6th February with a visit to the Uganda Wildlife Education Centre (UWEC) where the guests had the opportunity to see what goes on behind the scenes at the place fon…

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09 February 2017

International travel operators and media explore Uganda

Kampala –It is now official! The Pearl of Africa Tourism Expo (POATE) 2017 has taken off with the arrival of international hosted buyers in the country. The guests were welcomed at a cocktail hosted by the Ministry of Tourism, Wildlife and Antiquities and its agencies led by the Uganda Tourism Board. "To all of your from all the corners of the world, you are very welcome to the Pearl of Africa!" Mr. Stephen Asiimwe, UTB CEO said to a round of applause for the intern…

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06 January 2017

UTB launches activities to the Pearl of Africa Expo 2017

The Uganda Tourism Board (UTB) has officially launched activities for the annual Pearl of Africa Tourism Expo (POATE) that will run from 17-19 February 2017 at the Kololo Independence Grounds in Kampala. The Pearl of Africa Tourism Expo is one of the annual events in the East African region organized by Uganda Tourism Board (UTB). Now in its third year, Pearl of Africa Tourism Expo this focuses on pushing the tourism business agenda to all Ugandans under the theme, “Tourism is everybody&…

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22 December 2016

Uganda tourism gets new online properties for promotion in Europe

The Uganda Tourism Board (UTB) introduces new online properties for the promotion of Uganda’s tourism industry with the launch of English and German language websites.     The two sites and are being managed by the public relations and marketing firms Kamageo (UK & Ireland) and KPRN (Germany, Austria and Switzerland) to provide information on Uganda to the respective markets. These sites compliment the offici…

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09 December 2016

Kasese and Western Uganda open and welcoming tourists this Christmas season

Over a week ago last month (24 and 27 November, 2016), there was a clash in Kasese Municipality, 450km west of Kampala, between the royal guards of the Rwenzururu Kingdom and Uganda security forces. The short-lived disturbance, which was largely restricted to the palace of the traditional king, in Kasese Municipality, has since been contained. The Uganda Police is fully in charge and many of those involved in the disturbances have been arraigned. The Tourism Police in Kasese has reassured tra…

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01 November 2016

Uganda takes faith tourism to Akwaaba 2016

The 12th edition of the Akwaaba 2016 Exhibition has opened at the Eko Convention Centre in Victoria Island, Lagos, Nigeria with Uganda among the 16 countries and over 55 private firms participating in the travel trade fair. "Uganda has a definite advantage being new and largely unknown here. More importantly Uganda has the niche and unique product of the Uganda Martyrs. No country can beat that and Nigerians will travel for that," Ambassador Ikechi Uko, founding member of Akwaaba, h…

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09 September 2016

880+1 mountain gorillas as baby brings new hope for earth’s last great apes

The birth of a new baby mountain gorilla in Bwindi Impenetrable National Park (BINP) on 21/08/2016 has brought a lot of joy in the conversation community. The national park is a World Heritage site. The baby gorilla was sighted in Bushaho area on 22/08/2016, a day after it was born to Bunyindo, one of the four adult females in Bushaho gorilla group. Though the first photos of the baby are hazy, nothing takes away the excitement. The group is located in Nkuringo in the Southern sector of BINP …

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01 September 2016

Uganda tourism takes promotions to Rwanda regional expo

A delegation of Ugandan tour operators, hoteliers and other tourism stakeholders is in Rwanda for the Kwita Izina ceremony and exhibition running from 27 August to 01 September. This regional expo comes after a Uganda Tourism Board (UTB) led team returns from the UK’s biggest birding expo in Rutland. Kwita Izina, the mountain gorilla naming ceremony, now in its 12 year is to have the first ever exhibition. The Uganda delegation has members from the Association of Uganda Tour Operators,…

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11 July 2016

2nd Twegaite Source of the Nile Run for July 23

The Speaker of the Uganda Parliament, Hon. Rebecca Kadaga, on 30 June launched the 2nd Twegaite Source of the Nile Run. The run is part of events to promote domestic tourism in the Busoga region in Eastern Uganda, and specifically in Jinja the biggest city in the region. Kadaga said this is the first time the run is on the shores of the world’s longest river, the River Nile. The Nile at 6650km from Jinja in Uganda to the Nile Delta in Egypt on the shores of the Mediterranean is the long…

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08 July 2016

Kampala Adventure Cycling 2016 To Give Tourism Skills to Children Born in Prison

Uganda’s state minister for tourism, Mr. Godfrey Kiwanda, has launched the second edition of the Kampala Adventure Cycling. “Tourism is not only about going to the parks. There is a lot to see in and around our city, and the Kampala Adventure Cycling event will allow many people appreciate this city,” Kiwanda said. “It is amazing that many people live here but have only seen so little.” He said he too would participate. “There are two things I love doing, d…

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07 July 2016

Application for Uganda Visa Online

The Government of Uganda has introduced the online visa application system with effect from 01 July 2016.  All persons intending to come to Uganda for holiday, tourism, business, study, visit, medical are required to apply and obtain a visa online. Applications should be filled at the following link: The decision taken on the application will be sent electronically through the email provided by the applicant. If approved, an approval letter will be sent a…

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18 April 2016

President tours Queen Elizabeth park, assures on security

President Yoweri Museveni has concluded his week-long security assessment tour of the Rwenzori region with a tour of the Queen Elizabeth National Park assuring the people of Rwenzori sub-region and the country of total peace. The President urged the people of Rwenzori region to maintain peace and security and to allow tourism to flourish for people to earn incomes. He assured Ugandans and the world that the region is largely peaceful and the security is assured along all the mountain ranges. …

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08 March 2016

French movie Le Grand Jour débuts in Uganda

An internationally acclaimed film, Le Grand Jour (The Big Day), has been for the first time viewed by the Uganda public at Century Cinemax, Acacia Mall in Kampala. The movie was launched Friday 04 March by Uganda’s Prime Minister Rt. Hon. Dr. Ruhukana Rugunda. Speaking to the audience that included the Ugandan actors, Rugunda said film production has a major role in promoting Uganda as a top tourism destination. Le Grand Jour is directed by Pascal Plisson, a renowned French screenwriter…

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17 February 2016

Uganda at ITB Berlin 2016

At least 18 Ugandan tour and travel companies will be exhbiting at the ITB Berlin 2016 exhibition from 9-13 March. Uganda Tourism Board CEO Stephen Asiimwe encouraged the tour operators to take advantage of one of the largest expos to do business. "ITB gives you great opportunity to expand your business," Asiimwe said while meeting operators at the UTB offices in Kampala, Uganda. The meeting was to harmonise plans and update the businesses on what to expect at expo. Uganda will be e…

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08 February 2016

Uganda safe, no Zika says Ministry of Health

There is no Zika virus infection or threat in Uganda, the Ministry of Health has said in an official statement. To date, there is no single record of Zika in Uganda. "The Ministry of Health wishes to inform the public that the country is at no threat of the Zika virus that is now ravaging communities in South America. Surveillance reports across the country have indicated no risk of the virus," says the Permanent Secretary in Uganda's Ministry of Health, Dr. Asuman Lukwago. Dr. …

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27 January 2016

22 Rothschild's giraffes move south of Murchison Falls National Park

Over a period of three weeks, 22 Rothschild's giraffes in Uganda’s Murchison Falls National Park will move home to a new location in the same park. The translocation exercise being done by the Uganda Wildlife Authority with support from the Giraffe Conservation Foundation (GCF) seeks to provide a greater range for this species of giraffes. Dr. Andrew Seguya, the executive director of UWA says the exercise will establish a viable, free ranging giraffe population on the south bank of…

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26 January 2016

Uganda hires PR agencies in source markets

The Uganda Tourism Board has announced the recruitment of PR and Marketing firms to represent Uganda in the source market. “For the first time ever, Uganda will now have public relations and marketing representatives in our three major source markets of North America, Ireland & UK, and the German speaking Europe,” said Mr. Stephen Asiimwe the Chief Executive Officer at UTB, while addressing tour and travel operators. UTB was holding a briefing for the tour operators who are pa…

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21 December 2015

It's 5-3 as Uganda beats Barcelona

It is probably something most of the Uganda fans never expected to see. Uganda's home stars beat the star studded team of the FC Barcelona Legends at the Nelson Mandela Stadium in Namboole 5-3 after a very entertaining match. The Uganda All Star team started the scoring in the first half, which closed at 45 minutes at 4-1 with the Barca teammates trailing. Not even the substitutions of the stars, which were frequent, were of much help. Patrick Kluivert gave the team a 1 goal consolation i…

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11 December 2015

FC Barcelona Legends Tour Uganda, Go Gorilla Tracking

The FC Barcelona Legends have arrived in Uganda on a campaign to promote Uganda as a preferred tourism destination. Edgar Davids was the first to arrive yesterday afternoon with the rest of the team arriving last night.   The Barcelona stars are here as part of the campaign to promote Uganda as the preferred tourism destination. Uganda Tourism Board, are the major sponsors of the trip. “Tourism is now one of the major drivers of foreign earnings and the Government of Uganda is in…

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09 October 2015

Acholi elects team to promote regional domestic tourism

Tourism businesses in the Acholi sub region, northern Uganda, have today elected a team to head the cluster that brings together all stakeholders. In a tightly contested race, Tony Awany, beat 13 other contestants to take the one year leadership position. The contest was held at the Golden Peace Hotel, in Gulu Municipality. Uganda Tourism Board (UTB) is promoting regional tourism through the development and support of tourism clusters. "We should work together to promote our culture, lan…

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02 October 2015

67 safari guides to get licenses from Uganda Tourism Board

Wednesday 30 September, the Uganda Tourism Board is holding the inaugural award ceremony for the first batch of safari guides who passed the skills assessment exercise held recently. The Tourism Act 2008 gives Uganda Tourism Board (UTB) the mandate to license tour guides. When the mandate to regulate the industry was passed over to UTB in July 2014, guided by The Uganda Tour Guide Regulations 2013, management set up a committee to assess tour guides competences and skills prior to being licens…

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01 October 2015

Uganda tourism agencies give public accountability for 2014/2015

The 6th Tourism Sector Performance Review Conference has opened today, Tuesday 29 September 2015, at the Kabira Country Club in Bukoto. The conference, which runs over two days, gives a concise and transparent overview of investments, targets, achievements, outputs and challenges for the tourism sector. Speaking to the participants, Dr. Maria Mutagamba, the Minister for Tourism, Wildlife and Antiquities thanked government for the increased budget funding that has improved the tourism sector. …

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23 September 2015

World Tourism Day in northern Uganda, Sh1million up for Best School

On 27 September all roads lead to Lira Municipality in northern Uganda where we shall mark the international World Tourism Day. Among the highlights of the events is a sh1million award to the school that best interprets this year´s World Tourism Day theme One Billion Tourists One Billion Opportunities. The theme highlights the global potential of tourism for socioeconomic development. With more than one billion international tourists now traveling the world each year, tourism has become…

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22 September 2015

Pearl of Africa Tourism Expo to bring regional boards to Uganda

In a drive to showcase Uganda domestically and internationally, Uganda Tourism Board has launched the Pearl of Africa Tourism Expo that runs from the 17-19 November 2015. There crowning event is the Tourism Excellence Awards that recognize the role of different players in the tourism sector. Addressing a press conference at Serena Kampala Hotel, Mr. James Tumusiime, the UTB Board Chairman, underscored the value of the expo to Uganda’s tourism businesses. “The Pearl of Africa Touri…

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11 September 2015

Uganda holds exhibition at the UN as Hon Kutesa Hands Over Presidency

Uganda is putting on an exhibition at the United Nations headquarters in New York from 9-11 September. Hon. Sam Kutesa is ending his service as President of the UN General Assembly and the exhibition is one of the events he is holding to mark his Uganda’s presidency at the UN. This period, with its respective celebrations, allows Uganda another unbelievable opportunity to showcase its unique selling propositions to both new and familiar audiences. The exhibition will feature what Uganda …

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09 September 2015

Miss Tourism Uganda embraces culture and marginalised

It is now official. The 19 year old Pauline Akurut, who was also Miss Teso 2015, is the Miss Tourism Uganda 2015. When the regional Miss Tourism pageants took off in April this year, probably none of the 22 young women who will compete for the final crown knew what today would be like. For many, the regional contest was the first time they had stepped out in the public to take their place. It was the first time to answer to a panel of judges. And still for some, it was the first time the page…

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13 August 2015

Sweden’s King Gustaf and other world leaders to grace Scouts Jamboree in Uganda

The scouts of Uganda are set to for the largest gathering of the scouts movement in Uganda. From 18-28 August, the Government of Uganda together with the Uganda Scouts Association is hosting the International Scouts Centenary Jamboree The Jamboree, which is expected to bring together about 15000 participants from 163 nations, will be hosted at the Kaazi National Scouts Campsite on the shores of Lake Victoria. The World Organization of the Scout Movement with over 40 million members, began acti…

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06 August 2015

Uganda to hold global tourism showcase

Uganda is to host a global tourism show piece to showcase its abundant natural blessings to the world. The Uganda International Tourism Expo will be held in November and will feature as one of the key events to the run up to the much anticipated visit of the pope in late November 2015. Stephen Asiimwe, the Uganda Tourism Board (UTB) chief executive said the event will also be significant because top global destination marketing firms will attend and have their first appreciation of marketing U…

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17 July 2015

Uganda unlocks the power of sports tourism in Jinja Challenge

Uganda moves one gear up as the Uganda Tourism Board in partners with Sports Tourism International (STI) and tourism stakeholders to media launch of the Source of The Nile Corporate Challenge. The challenge is running under the theme Unlocking the Potential of Sports Tourism in Uganda. This will take place from 28th to 30th August 2015 in Jinja. For years, tourism in Africa has been based on the wildlife and natural resources. With time, the need to ensure that local people benefit from touri…

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14 July 2015

Kampala Adventure Cycling ride for prison children

Uganda Tourism Board and Kampala Capital City Authority in partnership with Palms Travel Bureau at a joint press conference on 9th July launched the Kampala Adventure Cycling 2015. The event is set for 17-21 August and will involve 30 cyclists from Europe, 70 international workers and over 500 locals. It is for a good cause- to support children born in Uganda’s prisons, or those who have to go to prison with their mothers because they have nowhere else to go. "This initiative was b…

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07 July 2015

Giraffes return to Uganda's Mburo after 50 years

Fifteen giraffes have found a new home with abundant food in the Lake Mburo National Park on Wednesday 1 July. The girafffes have been translocated from the Murchison Falls National Park in the northwest Uganda to Mburo south of the equator. A total of 15 giraffes will be moved to Lake Mburo NP. “Introducing the giraffes in Lake Mburo will help diversify wildlife and consequently, attract tourists,” said Dr. Andrew Seguya the Uganda Wildlife Authority (UWA) executive director, The…

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