On Show Solutions

Professional Partners

Member Number: 203972 Tel: +27 11 4314126

As Atta's official roadshow partners, On Show Solutions hosts roadshows and exhibition pavilions on five continents – Africa, Asia, Australia, Europe and North America. Our signature event, Africa Showcase, has a proud tradition of taking top-quality tourism products into key source markets to promote travel to Africa. On Show’s events division, based in Johannesburg, specialises in trade events.

Africa Showcase: Southern Europe - February 

Africa Showcase: Nordics - March

Africa Showcase: Eastern Europe & Russia - June 

Africa Showcase: UK - June 

Africa Showcase: Australia - July

Africa Showcase: North America - September 

Africa Showcase: Southeast Asia - October 

Africa Showcase: Mitteleuropa - November 

Where we operate

  • Kenya
  • Tanzania
  • Uganda
  • South Africa
  • Australia
  • Italy
  • Switzerland
  • United Kingdom
  • France
  • Canada
  • Spain
  • United States
  • Norway
  • Sweden
  • Russia
  • Germany
  • Denmark


01 September 2020

The Show Must Go Online

THE SHOW MUST GO ONLINE Africa Showcase Goes Live This Month Leading global roadshow, Africa Showcase, will host their first online show this month, kicking off with the annual North America roadshow. Premier suppliers have come together to create an exciting virtual fam trip for the travel trade combined with face-to-face online meetings.

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10 February 2016

Back by Popular Demand, Africa Returns to the Nordics

Agents and operators who sell Africa will have an opportunity in March to meet with 20 top African products in Oslo, Stockholm and Copenhagen.  The Africa Showcase, now established as an annual event, is designed for Africa travel specialists to discover new offers, meet properties and safari operators and learn to sell Africa with confidence and passion. The Nordic countries make up an important tourist source market for African companies, forming the third largest outbound market in Eur…

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18 March 2015

Africa Showcase in 'Mitteleuropa' - Bookings are now open

Bookings are now open for our Africa Showcase in ‘Mitteleuropa’ for October 2015 as we take Africa directly to the source market in Zurich, Cologne and Frankfurt. What can you expect? ·         Deeper involvement with German-speaking Europe ·         Meetings with key African specialists ·         Stronger destination branding …

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02 June 2014

Africa Showcase Roadshow Update

BREAKING NEWS: U.S. ROADSHOW SOLD OUT This year’s Africa Showcase in the U.S. is now sold out!  We have had an overwhelming response to this year’s showcase which we present annually with SAA, indicating that the U.S. market is back in full force. The U.S. travel trade is in for a treat with this stellar line-up of products: EUROPE IN SUMMER We’re off next week to Vienna, Salzburg and Munich for our new European roadshow. Look who’s joining us for the 2014 Africa …

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04 April 2014

New European Roadshow

We invite you to join the Africa Showcase in ‘Mitteleuropa’ for a busy week of meetings in Vienna, Salzburg and Munich from 02 to 06 June 2014.     With tourist arrivals from German-speaking Europe showing significant increase to Southern and East Africa, it is no surprise that we’ve had numerous requests for a new European roadshow.  Since launching earlier this year, the take-up from the industry is evidence that this new marketing platform is in de…

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28 February 2014

On Show launches new European Roadshow

With tourist arrival statistics from German-speaking Middle Europe showing significant increase to Southern and East Africa, it is no surprise that we are getting numerous requests for a roadshow to the heart of Europe.     We invite you to join the Africa Showcase with tour operators and agents in Vienna, Salzburg and Munich.  Diarise 02 to 06 June 2014 and sign up now to benefit from the early bird rates.    On Show’s Africa Showcase has evo…

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