Ethos Marketing

Solo Professional

Horsham, RH12 4QD
Member Number: 206 Tel: +44 (0) 140 324 3619

Ethos is a travel marketing specialist with over 25 years experience in UK representation. 

We represent the following products -

  • The Ant Collection, Limpopo Province
  • The Blue Train,South Africa
  • Cape St Francis, Eastern Cape
  • Garonga Safari Company, Makalali, Limpopo Province
  • Ghost Mountain Inn, Zululand, KwaZulu-Natal.
  • Kambaku Lodges, Timbavati, Greater KNP
  • Machaba Safaris - Botswana and Zimbabwe
  • Majeka House, Stellenbosch
  • MalaMala, Greater KNP, Mpumalanga
  • Royal Madikwe

See our website for more information:

Where we operate

  • Botswana
  • Kenya
  • Mozambique
  • Namibia
  • Rwanda
  • Tanzania
  • Uganda
  • South Africa
  • Zambia
  • Zimbabwe
  • Zanzibar

Activities offered

  • Accommodation
  • Ballooning
  • Beach Holidays
  • Bird Watching
  • Canoeing
  • Diving
  • Fishing
  • Flying Safaris
  • Golf
  • Mountain Climbing
  • Photography
  • Riding Safaris
  • Safaris - Fixed Camp
  • Self-Drive Holidays
  • Weddings
  • Camel Safaris
  • Walking Safaris



Kgotso Ntima

By assisting a disadvantaged child to receive an excellent education we believe we can make a positive impact on both his family, his community and in turn his country. We have undertaken to pay Kgotso's annual school fees.


Uthando is a unique model of Travelling Philanthropy and Responsible Tourism linking the local and international tourism industry focused on South Africa with a broad range of innovative, inspiring and well managed community development projects.


10 March 2020

Keep Calm - Travel To Africa

There is a lot of negative press and social media going around in the UK and worldwide related to the Coronavirus, which is making people panic, bulk buy supplies and generally feel anxious about being in public spaces. The situation is changing and developing on a daily basis. It is vital that everyone follows the guidelines to prevent the virus spreading – but we also need to have a little balance and perspective because the world cannot afford for the tourism industry to be completely decimated either.

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30 August 2019

Royal Madikwe introduces The Sovereign House

Royal Madikwe is delighted to introduce its much-anticipated Sovereign House - its brand new “home from home” in South Africa’s popular Madikwe Game Reserve. Malaria-free and teeming with all of the “Big 5” game, it is a “right royal retreat” for larger or multi-generational families wanting an ultra-exclusive safari.

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01 April 2019

The Ant Collection joins Ethos' portfolio

Ethos is delighted to have been appointed as the UK representative for The Ant Collection in South Africa’s Limpopo Province from 1 April 2019.  The Ant Collection includes two beautiful bush homes namely Ant’s Nest and Ant’s Hill, located in their own private game reserve within the magnificent Waterberg.  The lodges offer exceptional riding safaris, walking safaris & game drives amongst other activities. For more details click here.

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05 October 2018

Royal Madikwe Joins Ethos' Portfolio

Ethos is delighted to have been appointed UK representatives for The Royal Madikwe, an exclusive family owned safari lodge in South Africa’s North West province from 1 October 2018.  To read more about this exclusive lodge with just 5 suites please visit

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03 July 2018

News from Serena Hotels...

Check out the latest news from Serena in East and Southern Africa here.  Highlights include:

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28 June 2018

Ethos Adds Makakatana Bay Lodge to its Portfolio

Ethos is delighted to add the beautiful Makakatana Bay Lodge on the banks of Lake St Lucia to its portfolio. This gem of KwaZulu-Natal is all about magnificent scenery, spotting hippos and crocs by boat, safari adventures and beautiful beaches. Read more here...

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06 June 2018

Ethos Adds Machaba Safaris to its Portfolio

Ethos Marketing is delighted to have been appointed as the UK representation company for Machaba Safaris from 1 June 2018. Machaba is a family owned collection of 4 safari camps – 3 of which are in Botswana’s iconic Okavango Delta (Machaba Camp, Little Machaba and Gomoti Plains) and the brand new Verney's Camp which opened last month (1 May 2018) in Hwange, Zimbabwe.

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05 June 2018

The Blue Train Rejoins Ethos' Portfolio - with big changes on the horizon...

We are delighted to announce that The Blue Train has renewed its contract with Ethos Marketing.  Ethos has been the UK office for The Blue Train since 1998 and we look forward to meeting new and exciting challenges as we embrace our 20th year of representing one of the most lavish trains on the planet.

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22 March 2018

Kampala Serena's New Bar Boasts East Africa's Longest List of Bubbles

The Kampala Serena Hotel in Uganda has unveiled The Pearl of Africa Restaurant’s new Champagne Bar which is the first and largest champagne bar in the country!

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21 July 2017

Serena news highlights

Check out all the latest news highlights from Serena.  The migration is in full swing, you can now ride with rhinos at Ol Pejeta, major refurbs at Nairobi Serena, Dar es Salaam Serena and at the Polana Mar in Maputo.  Serena Mountain Lodge in Kenya also has a fantastic new kids club.  Check out the full stories and more on this link.  

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27 April 2017

Garonga Revisted, Garonga green

Claire was lucky enough to visit Little Garonga in the Makalali Conservancy near Kruger towards the end of last year.  Check out her blog from her stay including some videos of the amazing wildlife they saw.   Sister camp, Garonga Safari Camp underwent a complete rebirth last year in honour of its 20th year - but as with their safaris that target the deeper "soul" - the changes were not merely cosmetic.  Check out their green credentials - rising to the eco…

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26 April 2017

Ethos adds Fairlawns Boutique Hotel & Spa to portfolio

Ethos is delighted to welcome Fairlawns Boutique Hotel and Spa into its portfolio.  Conveniently located in a beautiful leafy suburb - but just a stone's throw from the busy Sandton business centre.  

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18 January 2017

Ethos adds Lalibela to its PR portfolio

We are delighted to announce that Ethos has added Lalibela Game Reserve in the Eastern Cape to our PR Portfolio. There are so many exciting changes going on there since the new owners took over last year - to extend the reserve, restock it with game, eradicate alien invasive vegetation and return the endemic bushveld to its original pristine state. The 3 current lodges (Lentaba, Mark's Camp and Treetops) are also enjoying some TLC and a new camp and a villa will be opening later this year…

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07 November 2016

Ethos welcomes Cape St Francis Resort to its portfolio

Ethos Marketing is delighted to welcome into its portfolio the Cape St Francis Resort and Beach Break villas in the Eastern Cape. This idyllic spot on the Sunshine Coast attracts holiday makers from across the world to enjoy its glorious beaches, excellent water-sport facilities and scenic walks. Read more...

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07 September 2016

Extreme Rail Meets Extreme Luxury

Be sure to watch out for the next Channel 5 series of Chris Tarrant: Extreme Railways! Chris and his team loved their time onboard The Blue Train last month! / @TheBlueTrainSA

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16 May 2016

Fancourt Rejoins Ethos' Portfolio

Ethos Marketing is delighted to welcome Fancourt, Southern Africa's premier golf and leisure resort, back into its portfolio.  Situated in George, it is the perfect base from which to explore the famous Garden Route - but the family-friendly resort has such a wide range of facilities and activities on offer - it is often hard to temp guests to leave the property!  For more information contact or visit /

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24 March 2016

Cathedral peak Hotel rejoin the Ethos Portfolio

Ethos is delighted to welcome Cathedral Peak Hotel in KwaZulu-Natal’s popular Drakensberg Mountains back into its portfolio. Beautifully located in the heart of the Ukhahlamba-Drakensberg Park, a World Heritage Site, this renowned ‘Berg’ retreat caters for families, nature-lovers and honeymooners alike.  Owned and run by the van der Riet family for over 75 years, this popular hotel offers spectacular views, exceptional service and an expansive list of activities ensurin…

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01 March 2016

Pakamisa rejoins Ethos Portfolio

Ethos Marketing is delighted to welcome Pakamisa in Zululand, back into its fold. Pakamisa" is Zulu for "to lift up" which is fitting considering the work this beautiful 5 star lodge does to uplift and protect its environment, staff and local communities. This 2500 hectare malaria-free private game reserve offers the chance to combine the pleasure of horse riding with the thrill of an African safari. Read more...  

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03 February 2016

Celebrating #Zulu200

South Africa's Zulu nation this year celebrates its 200th birthday!  Two hundred years ago in 1816 King Shaka kaSenzangakhona became king of the Zulu Nation. He united various Nguni clans who lived on the east coast of South Africa into the larger Zulu nation that has become one of the most admired kingdoms in the world. Today the Zulu are a proud nation who treasure their rich heritage, traditions and culture. Ghost Mountain Inn set in the heart of ‪#‎Zululand‬ honours this…

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08 December 2015

Ethos Marketing adds new Joburg property via their Newmark portfolio

Ethos is delighted to be adding a Gauteng property to its portfolio as Newmark Hotels has been awarded the contract for the 46-apartment hotel that will take up 2 of the 15-stories that make up Hallmark House in the exciting Maboneng precinct in downtown Johannesburg.  Offering unparalleled 360 degree views of the dynamic Jo'burg city skyline, the hotel is due to open in September 2016.  For the full story visit

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07 December 2015

Meet Mugo Maringa, Serena's new Country Director Tanzania

Serena Hotels was delighted to welcome back into the fold Mr Mugo Maringa, who took over the role of Country Director Tanzania on 1 October 2015. PR Manager at Ethos Marketing, Serena's UK office, Claire Roadley caught up with him at World Travel Market for a quick Q&A.  

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30 October 2015

Big Cat's Jonathan Scott revisits Lake Elmenteita in Kenya

Serena Hotels is delighted to share a guest blog written by one of Kenya's greatest ambassadors, Big Cat Diary's Jonathan Scott.  Read about his and Angie's recent visit to Lake Elmenteita Serena, 40 years since he first visited the Great Rift Valley in search of its famous flamingos -

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11 September 2015

The Blue Train partners with Sun International

Transnet’s iconic BLUE TRAIN, which celebrates its 70th birthday next year, has this week signed an innovative partnership agreement with leading African hotel brand SUN INTERNATIONAL.  This 18-month pilot partnership is aimed at repositioning “Africa’s Leading Luxury Train” at the centre of the global tourism market, adapting to growing competition and recapitalising, which may include the building of new state-of-the-art train sets and the development of new rou…

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29 July 2015

Meet Herbert - Train Manager on "Africa's Leading Luxury train" ...

Herbert Prinsloo has worked for The Blue Train for over 25 years!  He is passionate about his job as Train Manager and loves nothing more than sharing his stories with eager audience on board. He was even persoanl butler to the great Madiba himself! We think he is as much of a national treasure as the Blue Jewel he loves so much so we decided it was time to get to know him a bit better with a quick Q & A session.  To "meet" him please visit our blog on http://www.ethosm…

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28 July 2015

Machangulo joins the Ethos Marketing portfolio

Ethos Marketing is delighted to welcome into its portfolio Machangulo Beach Lodge in Mozambique. The stylish lodge is dramatically located alongside the channel between Inhaca Island and the dunes of the Santa Maria Peninsula in Maputo Bay - and offers a varied range of quality activities and water sports. With inexpensive and easy access (just an hour’s boat trip from Maputo Marina) this beach retreat, with its 15 thatched chalets,is ideal for honeymooners as well as friends and familie…

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12 May 2015

Grande Roche Hotel joins the Ethos portfolio

Ethos Marketing is delighted to welcome into its portfolio the Grande Roche Hotel in Paarl.   History, modern comforts and unsurpassed service combine effortlessly at this popular 5-star “Small Luxury Hotel of the World” in the Cape Winelands. Beautifully located on its own working wine and fruit farm , it is very popular for intimate weddings and special occasions thanks to its magnificent scenery and its idyllic chapel that is one of the oldest buildings in South Afric…

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14 April 2015

The Blue Train heads to Kruger in 2016

We are delighted to announce that in 2016 The Blue Train will be heading up to “Big 5” country with the launch of its brand new Hoedspruit departures.  The Blue Train will make two round trips up to the Limpopo Province, one in July and the other in August, offering guests the choice of four spectacular 19-hour one way journeys.  These new departures will enable some fantastic new “rail safari” combination packages with the many wildlife reserves and private s…

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23 January 2015

Ethos to represent Villa property in Franschhoek

Ethos Marketing is delighted to welcome into its portfolio La Clé des Montagnes - a new high-end property in the historical Winelands village of Franschhoek with four magnificent villas set in 6 hectares of a working plum and wine farm making up this unique and stylish retreat.  For the full details please visit

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20 November 2014

Safari Thrills Meet Maasai Skills with Serena

It’s always great to add a new tick to your travel bucket list - but it's even better to leave with new skills that have not only enhanced your overall holiday experience - but showcased the rich local culture and  given you that memorable “sense of place”.     With this in mind, Serena recently introduced a number of new activities for guests in their lodges in Tanzania and Kenya that have been going down a treat with guests – who can now perhap…

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18 November 2014

Ethos to represent Glen Avon Lodge in Cape Town

Ethos Marketing is delighted to add Glen Avon Lodge in Cape Town to its portfolio of properties they represent in the UK.  Glen Avon is a fantastic family owned and run boutique hotel in the heart of Cape Town’s leafy Constantia Valley, just 20 minutes from the airport and the V&A Waterfront.  For more information please contact Ethos Marketing.

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25 September 2014

Garonga Safari Camp Joins Atta

Garonga Safari Camp in Limpopo Province is delighted to be a new member of Atta. Garonga has been represented in the UK by Ethos Marketing for over 16 years and is a firm favourite with specialist tour operators and consumers alike - with numerous awards under its belt. Garonga offers a holistic ‘safari for the soul’ combining both adventure and relaxation.  The reserve, located west of the Kruger National Park is beautiful and remote and guests can enjoy it up close and perso…

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16 September 2014

Ethos to represent MalaMala and Mount Anderson Reserve in the UK

Ethos Marketing is delighted to announce the addition of two new properties in Mpumalanga to its portfolio... MalaMala Game Reserve, widely acknowledged as the premier wildlife destination in Southern Africa and its sister property, Mount Anderson Reserve, the “roof of the highveld” and a unique family adventure destination. For the full release including unique selling points please visit For more infor…

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01 September 2014

Tish Stewart-Inglis joins Ethos Marketing

Ethos Marketing, celebrating its 20th anniversary this year, is delighted to announce that our long term friend and associate Tish Stewart-Inglis will be joining our team from 1st September 2014, concentrating on promoting the Serena Luxury Collection in Kenya and Tanzania in the UK.   Tish, who is well known in the tourism industry, has in her 20 years of experience, mostly based in Johannesburg,  worked for CCAfrica (now &Beyond) launching Phinda and ran her own eco-touris…

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13 June 2014

Ethos to represent Botswana's Mashatu in the UK

Ethos Marketing is delighted to announce the addition of Mashatu - Botswana’s largest private game reserve and renowned ‘Land of Giants’ to its portfolio. Mashatu’s resident giants include the world’s largest land mammal, tallest mammal, largest antelope, largest bird and heaviest flying bird. Mashatu also boasts over 700 elephants – Africa’s largest population on private land and is a birders’ paradise with over 350 species. Please visit…

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26 February 2014

Ethos Celebrates 20 Years

Not only is South Africa celebrating 20 years of democracy this year …Ethos is also toasting two decades of success!  For it was this very change in South Africa’s history that inspired Founder and Managing Director Alison Whitfield to start up African Ethos as one of the first representation companies in the UK focusing solely on promoting Africa.  Now Alison and her team at Ethos are celebrating 20 years of promoting and sharing their passion for Southern and East Afri…

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21 March 2013

Ethos Marketing sign up Newmark Hotels

Ethos Marketing is delighted to announce their newest client - Newmark Hotels (, one of South Africa’s fastest growing hotel management groups with properties in both South Africa and Mozambique. For more information please contact Claire  

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