ATTA®

Tourism Organisation

Address:
Barton House Meonstoke Hampshire SO32 3NF
Member Number: 20517 Tel: +44 (0) 207 937 4408

ATTA®’s prime role is to promote tourism to Africa. Our membership covers all sections of the industry drawn from those who supply the product, for example hotels, lodges, camps, airlines and ground operators to those who service the market throughout the world, including tour and web-based operators, travel agents, representation companies, tourist boards and all sections of the media. ATTA® is Europe’s largest trade Association promoting Africa with over 600 members and acts as the central focus for tourism to Africa.

News

30 September 2022

ATTA® to take over SATOA from 01 October 2022

After 40 years of promoting travel to Africa and the Indian Ocean SATOA will be incorporated into ATTA® and ATTA® will continue to provide membership services related to the promotion of tourism to Africa for all former SATOA members.

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29 September 2022

New ATTA® members - September 2022

GT Media ME - Media and Publications - United Kingdom Primate Tours - African Based Travel Specialist - Kenya Tiger Canyon Private Game Reserve - Accommodation Suppliers - South Africa Africa Tailormade - African Based Travel Specialist - South Africa

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01 September 2022

New ATTA® members - August 2022

Malawi Tourism - Tourism Organisation - Malawi Intle Boutique Hotel - Accommodation Suppliers - South Africa Sunbird Hotels & Resorts - Accommodation Suppliers – Malawi Nkuringo Safaris - African Based Travel Specialist – Uganda

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28 July 2022

New ATTA® members this month – July 2022

Jaci's Lodges - Accommodation - SuppliersSouth Africa Amazing Africa - African Based Travel Specialist - South Africa Scintilla - African Based Travel Specialist - South Africa Explore Safaris by Tufayn - African Based Travel Specialist - Kenya Adrift East Africa (Re-joined) - African Based Travel Specialist - Uganda White Shark Projects - African Based Travel Specialist - South Africa Waybird - Professional Partners - South Africa Boschendal - Accommodation Suppliers - South Africa Marijani Beach Resort & Spa - Accommodation Suppliers - Tanzania Niarra Travel - UK Based Travel Specialist - United Kingdom House of Safari - African Based Travel Specialist - Botswana Experience Africa Safaris - African Based Travel Specialist - Zimbabwe

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29 June 2022

New ATTA® members this month – June 2022

African Safari Collective - Accommodation Suppliers - South Africa The Bayete Collection - Accommodation Suppliers – Zimbabwe Orbis Expeditions (Re-joined) - UK Based Travel Specialist - United Kingdom Karibu Camps & Lodges (Re-joined) - Accommodation Suppliers - Tanzania Infinite Safari Adventures - North American Based Travel Specialist - United States ADORE Africa - African Based Travel Specialist - South Africa

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10 June 2022

Storm Napier joins the ATTA® HQ team as Marketing & Communications Director

ATTA® is delighted to welcome Storm Napier who is joining the team as Marketing & Communications Director based primarily out of Cape Town.

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30 May 2022

New ATTA® members this month – April & May 2022

Kariega Game Reserve - Accommodation Suppliers - South Africa Shenton Safaris - Accommodation Suppliers - Zambia Gane and Marshall International - UK Based Travel Specialist - United Kingdom Kitich Camp (Re-joined) - Accommodation Suppliers - Kenya WOLF (Re-joined) - African Based Travel Specialist - Rwanda Nuarro (Re-joined) - Accommodation Suppliers - Mozambique Sunway Safaris (Re-joined) - African Based Travel Specialist - South Africa Evolve Back Gham Dhao Lodge (Re-joining) - Accommodation Suppliers - Botswana Roho Ya Chui - African Based Travel Specialist - South Africa The Africa Experience - Accommodation Suppliers - South Africa Palm River Hotel - Accommodation Suppliers - Zimbabwe

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12 April 2022

W Cape leaders pledge more tourism support

Tourism and political leaders in the Western Cape have pledged to spend more on improving safety and infrastructure in the province to capitalise on new global opportunities, such as technology and green energy, which will indirectly support tourism.

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30 March 2022

New ATTA® members this month – March 2022

Urth Expedition - North American Based Travel Specialist - United States ATI Holidays (Africa Tourist Info) - African Based Travel Specialist – Namibia Miles Fanning Legal Services Limited - Professional Partners - United Kingdom Rift Valley Expeditions - African Based Travel Specialist – Spain Africa Kenya Safaris - African Based Travel Specialist – Kenya Lord Charles Hotel - Accommodation Suppliers - South Africa MORE Family Collection - Accommodation Suppliers - South Africa

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03 March 2022

Changes at ATTA

Sadly, Kate Kenward has left ATTA® to resume her work as a consultant, having successfully completed the first phase of her contracted services with ATTA®. Further plans to drive the association forward were in the pipeline, but this month the Management Board has had to make the difficult decision to scale back on expenditure due to the current uncertain financial climate, which has threatened the profitability of our exhibitions and events programme.

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25 February 2022

New ATTA® members this month – February 2022

James Hallam - Professional Partners - United Kingdom | OurAfrica.Travel - Professional Partners - South Africa | Travlaw Legal Services - Professional Partners - United Kingdom | Khwai Expeditions Camp - Accommodation Suppliers - Botswana | Safari Stays - African Based Travel Specialist - Botswana | USTOA - Tourism Organisation - United States | Wayfairer Travel (Re-joined) - UK Based Travel Specialist - United Kingdom | Excellent Guides Tours and Safaris - African Based Travel Specialist – Tanzania | Kora Journeys - Solo Professional - United States

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21 February 2022

Kilimanjaro Cable Car Project - A Very High Threat

ATTA® is supporting our members in Tanzania and our fellow organisation, The Tanzania Association of Tour Operators (TATO), in their quest to put a stop to the proposal to erect a permanent cable car up the slopes of Mount Kilimanjaro . ATTA® promotes and encourages sustainable tourism which is in harmony with nature and the landscape as well as with the culture of the local people. This project achieves quite the reverse and we believe will have an irreparable impact onthis iconic world heritage site.

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01 February 2022

A New Dawn for Uganda’s Tourism as a New Destination Brand is Launched

KAMPALA, UGANDA: As the world starts to recover from the effects of the pandemic and opening up borders and skies to global tourism, Uganda, has refreshed its tourism destination brand promise, with the unveiling of a new brand identity that will showcase an adventure of a lifetime to global visitors.

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28 January 2022

New ATTA® members this month – January 2022

Prevention of Fraud in Trade - Professional Partners - United Kingdom Crafted Africa (Re-joined) - African Based Travel Specialist – Malawi

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17 December 2021

New ATTA® members this month – December 2021

We welcome the following new members to ATTA: Africa Geographic (Re-joined) - African Based Travel Specialist - United Kingdom The Singing Grass - Accommodation Suppliers - Tanzania Human Factor Hub - Professional Partner - South Africa Sanderson Phillips - Professional Partners - United Kingdom

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29 November 2021

New ATTA® members this month – November 2021

Mara Engai Lodge (Re-joined) - Accommodation Suppliers - United Kingdom Ololo Safari Lodge - Accommodation Suppliers - Kenya Stars of Africa - Solo Professional - South Africa Travel to Africa - Solo Professional - Australia

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28 October 2021

New ATTA® members this month – October 2021

Memorable Journeys - African Based Travel Specialist - Zambia Safari Portal - Professional Partners - United States African Sensations - African Based Travel Specialist - South Africa SKYIN - North American Based Travel Specialist - United States Wayo Africa (Re-joined) - African Based Travel Specialist - Tanzania Mopane Bush Lodge - Accommodation Suppliers - South Africa Lilayi Lodge - Accommodation Suppliers - Zambia Boundless Southern Africa (Re-joined) - Tourism Organisation - South Africa EEC Software - Professional Partners - United Kingdom Book Tourism - Solo Professional - South Africa

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29 September 2021

New ATTA® members this month – September 2021

A Tent With A View Safaris - (Re-joined) African Based Travel Specialist - Tanzania Best African Safari - African Based Travel Specialist - South Africa Sungani - Accommodation Suppliers - Zambia Benroso Safaris - African Based Travel Specialist - Kenya Spike Insight - Professional Partners - United Kingdom Corporate Air - Transport - Zambia Destination Jungle Safaris - (Re-joined) African Based Travel Specialist - Uganda

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22 September 2021

When Will The Green Lights Come On Again All Over Africa?

"Once again, Africa has been singled for punishment by the UK Government. Folks in the tourism industry across the African continent, and here in UK, have no idea why or what they have done to be ignored." Read ATTA's president and group managing director, Nigel Vere Nicolls recent article in this weeks TTG

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17 September 2021

ATTA® WELCOMES CHANGING TRAFFIC LIGHTS AND TESTING

ATTA® (African Travel and Tourism Association) has wholeheartedly welcomed the changes to the UK Governments traffic light system today along with the reduction in testing requirements.

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30 August 2021

New ATTA® members this month – August 2021

Anabezi Luxury Camp (Re-joined) - Accommodation Suppliers - Zambia Off 2 Africa (Re-joined) - African Based Travel Specialist - Zimbabwe Saftrek Adventures - African Based Travel Specialist - Kenya WHA - Professional Partners - United Kingdom Epic Luxury Safaris - African Based Travel Specialist - Tanzania Chundukwa River Lodge - Accommodation Suppliers - Zambia

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29 July 2021

New ATTA® members this month – July 2021

Explorer Kenya Tours and Travel - African Based Travel Specialist – Kenya Tourism Seychelles - Tourism Organisation – Seychelles

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29 June 2021

New ATTA® members this month – June 2021

Safari Trails - Re-joined - African Based Travel Specialist – Kenya Svai Luxe Escapes - African Based Travel Specialist – Tanzania Uganda Tourism Board - Re-joined - Tourism Organisation – Uganda Wild Dog Design - Professional Partners - United Kingdom Tailormade Africa - UK Based Travel Specialist - United Kingdom Cape Grace - Re-joined - Accommodation Suppliers - South Africa Take Me To Africa - Solo Professional - United Kingdom

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18 June 2021

Can we redesign conservation funding?

As conservation efforts across the continent have seen revenues plummet in line with the halt in global tourism a bold partnership from the Luc Hoffmann Institute and Internet of Elephants is investigating new revenue sources for conservation by monetising wildlife data and creating a market place for it using games and gamification techniques. Join them for a lively panel on June 29th when they will discuss ‘’ can we redesign conservation funding’’

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27 May 2021

New ATTA® members this month – May 2021

The Africa Travel Boutique - African Based Travel Specialist – Kenya Namibia Tourism Board (Re-joined) - Tourism Organisation – Namibia African Adventure Specialists - African Based Travel Specialist – Kenya InventTour - Professional Partners – Australia Nile Safari Lodge - Accommodation Suppliers – Uganda Zambia Tourism Board (Re- joined) - Tourism Organisation - United Kingdom Dion Wines and Spirits East Africa – Retail – Kenya

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29 April 2021

New ATTA® members this month – April 2021

EasyOTA - Professional Partners - United Kingdom Northern Cape Tourism Authority - Tourism Organisation - South Africa Anja Grobel - Travel Counsellor - Solo Professional – Netherlands

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06 April 2021

Consideration for South Africa remains stable

YouGov research shows consumers still consider South Africa as a destination for travel despite turbulent year

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30 March 2021

New ATTA® members this month – March 2021

Olepangi Farm - Accommodation Suppliers - Kenya Private Journeys - North American Based Travel Specialist - United States Elman Wall Travel Accountants - Professional Partners - United Kingdom Ondili Lodges and Activities - Accommodation Suppliers - Namibia Rwanda Eco Company and Safaris - African Based Travel Specialist - Rwanda Tett Safaris - North American Based Travel Specialist - United States

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25 March 2021

First tourism destination in world to target 100% vaccinations

Victoria Falls has just started a destination-wide vaccination program to make it the first COVID-free tourism hotspot in the world, and we wanted to share some of the details with you.

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26 February 2021

New ATTA® members this month – February 2021

Cross Africa & Co - North American Based Travel Specialist - United States The Africa Hub - Solo Professional - United Kingdom

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28 January 2021

New ATTA® members this month – January 2021

New ATTA® members this month – January 2021 Hunter Hotels - Accommodation Suppliers - South Africa Ynot Concepts - Overseas Based Representation - Australia Liz Harper Travel - Solo Professional - United Kingdom Adele Wise Travel Boutique - Solo Professional - South Africa Travel Counsellor - Solo Professional - Netherlands Walks in Africa - Solo Professional - United Kingdom

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04 December 2020

ATTA Appoints New South African Advisor

Katja Quasdorf, CEO of Jenman African Safaris and Hideaways has joined the ATTA Advisory Board as South African Director taking over from André Laget after his six year term came to an end.

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27 November 2020

New ATTA® members this month - November 2020

In November we were delighted to welcomed 8 new members to ATTA including Travel Professionals in Canada, Ethiopia, Kenya, South Africa, The United Kingdom and Namibia and a new Travel PR Service company based in the UK. Read article for full details.

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29 October 2020

New ATTA® members this month - October 2020

Tourism Economics - Professional Partners - United Kingdom Pure Africa - African Based Travel Specialist - Zimbabwe

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29 September 2020

New ATTA® members this month – August & September 2020

Savage Wilderness Safaris - African Based Travel Specialist - Kenya Chem Chem Philanthropy & Safaris - Accommodation Suppliers - Tanzania Skypalm Travel and Tours - African Based Travel Specialist - Tanzania Marataba Conservation Camps - Accommodation Suppliers - South Africa Charitable Travel - UK Based Travel Specialist - United Kingdom Migada Adventures - African Based Travel Specialist - Tanzania battleface - Professional Partners - United Kingdom Rwanda Development Board (re-joined) - Tourism Organisation - Rwanda

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10 August 2020

RIDE4RANGERS - How to get involved

The Africa travel industry is coming together to Ride4Rangers by embarking on a cumulative 30,000km bike ride to raise vital funds to support rangers who are the first line of defence to protect endangered species but in many places, there is no longer the funding for them.

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30 July 2020

New ATTA® members this month – July 2020

Proactive Hospitality Solutions - Professional Partners - South Africa Waterberry Zambezi Lodge - Accommodation Supplier - Zambia

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29 June 2020

New Atta members this month – April - June 2020

Big Ambitions Marketing - Media and Publications - South Africa News UK - Media and Publications - United Kingdom Viajes Planeta Azul - Latin American Based Travel Specialist – Mexico NSL Telecoms - Professional Partners - United Kingdom Lightning Travel Recruitment - Professional Partners - United Kingdom Talking Stick Global (re-joining) - UK Based Representation - United Kingdom Tanzania Association of Tour Operators (TATO) - Tourism Organisation – Tanzania OpentourAfrica - African Based Travel Specialist - South Africa How many Elephants - Professional Partners - United Kingdom Andreas Fox Safaris - African Based Travel Specialist – Kenya One Horizon Africa - African Based Travel Specialist – Kenya Kili Villa - Accommodation Suppliers – Tanzania

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24 April 2020

ATTA® Presentation - Steenberg Hotel & Spa, Constantia Valle, Cape Town - Experience Memorable: Barrels of history, art, golf and more wine, off course

An invitation to the senses: Steenberg Hotel & Spa offers exquisite hospitality, world-class cuisine, an award-winning winery, an 18-hole championship golf course, a plush spa, and plenty of history.

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23 April 2020

ATTA® Presentation - Green Safaris

Driven by our passion to preserve the most pristine areas of African nature, by offering unique experiences and intimate encounters in the most beautiful and remote locations.

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23 April 2020

ATTA® Presentation - Southern Sun Abu Dhabi

Southern Sun Abu Dhabi key facts and features

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21 April 2020

ATTA® Presentation - An African Anthology presents their three Botswana lodges

An African Anthology is a hospitality management and representation company based in South Africa. Our particular are of focus is in the experience of the guest.

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19 April 2020

ATTA® Presentation - Saruni - Human Bonding , Life Changing & (Soon) Back to the Wild

Defining the Saruni Experience - A pioneering collection of unique and intimate lodges and camps found in Kenya's most beautiful and private wildlife conservancies. The ultimate in authenticity in partnership with sustainable conservation and the local communities. Away from the crowds and off-the-beaten-track in Kenya’s most spectacular and diverse areas.

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17 April 2020

ATTA® Presentation - Matetsi Victoria Falls, Zimbabwe

Matetsi Victoria Falls, Zimbabwe – The ultimate private safari experience and idyllic retreat from which to visit the largest waterfall on earth

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07 April 2020

ATTA® Presentation - Asilia Africa: Genuine Safaris, Genuine Difference. Three camps that define us.

In this presentation, we are going to take a detailed look at three of our camps that encompass our ethos of empowering crucial wilderness areas in East Africa, benefitting people and nature alike. These camps come at wildly different price points and offer differing, unique, experiences making them perfect for all manner of clients. We’ll take a sneak peek at one of our flagship properties that is being reinvented as we speak. We’ll also touch on our history; DMC service offering and finally look at our exciting ‘Asilia Adventures’ programme.

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07 April 2020

ATTA® Presentation - Tswalu Kalahari: To leave our world better that how we found it

Join Lindsey as she explores Tswalu Kalahari’s conservation story and answers the question “Why Tswalu?” while looking at its true purpose and the overall experience that any guest should expect on their private safari in this incredibly unique ecosystem. If you would like to see more visual material and learn about the Tswalu experience, as well as the Tswalu Foundation and community, please visit our YouTube channel here. Please also feel free to contact Lindsey directly if you have any questions

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06 April 2020

ATTA® Presentation - Tourvest DMC

Tourvest DMC has a rich history in the travel trade industry and is a leading destination management company for Southern Africa.  The following presentation is an introduction to Tourvest DMC,  who we are and the services we offer to our partners.  Come and see what we can do for you!

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02 April 2020

ATTA® Presentation - Tongabezi

Let Us All Hold Hands Together: a Welcome to Tongabezi

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01 April 2020

ATTA® Presentation - Creating Exceptional Client Experiences - How Vamoos works

Showing you how quick and simple it is to create stunning itineraries on Vamoos. You'll see our intuitive back end, and how the changes on there are reflected in the app you give your clients.

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01 April 2020

ATTA® Presentation - Extraordinary - A collection of Luxury Lodges and Hotels in Southern Africa

Extraordinary was established in 2009 . Our domestic, regional and International footprint ensures excellent penetration into a myriad of market segments to which we promote our collection. The company has sales offices in Johannesburg, Cape Town and Durban South

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31 March 2020

ATTA® Presentation - Virgin Limited Edition’s Africa Portfolio

In this webinar, Genevieve will be exploring Sir Richard Branson’s Private retreats throughout South Africa and Kenya featuring Ulusaba Private Game Reserve, Mont Rochelle Hotel and Vineyard, and Mahali Mzuri Kenyan Safari Camp.  Sit back and let the wildlife come to you at Ulusaba and Mahali Mzuri or take part in the action at Mont Rochelle by picking and stomping grapes during our harvest.

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31 March 2020

ATTA® Presentation - Sharing the Story of Zuri Zanzibar

Opened in 2018, Zuri Zanzibar is a 5-star lifestyle resort located in a prime position in Kendwa on the north-west coast of Zanzibar. It boasts a 300-metre long pristine beach that is unaffected by tidal movements and is ideal for swimming all day long and viewing the daily breath-taking sunsets.

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30 March 2020

New ATTA® members this month – March 2020

Kusini Safaris - UK Based Travel Specialist- United Kingdom Journey's Intent - North American Based Travel Specialist - United States Wildlife Experiences - European Based Travel Specialist - Italy Primate Expeditions - African Based Travel Specialist - Uganda

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30 March 2020

ATTA® Presentation - Beyond Kilimanjaro: 3 Superlative treks on African giants in 2021

Kilimanjaro has always gripped the minds of travellers for literally thousands of years. In recent times however, it has become extremely popular as a trek and yet it is but 1 of many peaks and highlands in the immediate region. This presentation is an eye opener to the other great options for adventurers and how you can explore them.

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26 March 2020

ATTA® presentation - Sudan, the Land of the Black Pharahos by I.T.C. Sudan

I.T.C. Sudan is the leading tour operator based in Khartoum, we offer great itineraries, we own exclusive accommodations: the Nubian Rest House in Karima, the Meroe Camp and the New Experiential preset camp in Tombos. We are specialized in cultural, archaeological, adventure, business and luxury tours.

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03 March 2020

We are all in this together #allinthistogether

Due to the developing COVID-19 threat, we are in uncharted waters, and we will all have to meet each challenge as it arises.  ATTA® undertakes to keep our members updated on the likely impact that this threat may have on the future trade events we are attending. Following the cancellation of ITB we are in contact with the various organisers and as of today, March 3rd 2020, all future events are scheduled to go ahead as planned. Should that position change, we will provide updates as and when they become available.

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03 March 2020

B2B Travel Tradeshow, Experience Africa 2020 Intends to carry on as usual amid COVID-19 uncertainty

Experience Africa aims to take place as planned from Monday 22nd to 24th June 2020 at CCT Venues Plus, Canary Wharf, London

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27 February 2020

New Atta members this month – February 2020

Bundox Safari Company - Accommodation Suppliers - South Africa Horizon Guides - Media and Publications - United Kingdom Gondar Hills Resort - Accommodation Suppliers - Ethiopia Fairlawns Boutique Hotel & Spa - Accommodation Suppliers - South Africa Karibu Camps & Lodges - Accommodation Suppliers - Tanzania Aspera Exploration - European Based Representation - Russia Isibindi Africa Lodges - Accommodation Supplier - South Africa Micha Travel Mexico - Latin American Based Travel Specialist - Mexico Aquila Private Game Reserve & Spa - Accommodation Suppliers - South Africa Inverdoorn Private Game Reserve - Accommodation Suppliers - South Africa CEE Tourism - European Based Representation - Czech Republic Remote Africa Safaris - Accommodation Supplier - Zambia

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27 February 2020

B2B travel tradeshow, Experience Africa, returns for a third year

Experience Africa offers a unique opportunity for UK and international buyers to meet hand-picked African suppliers in the UK. The invitation-only, B2B show provides delegates with up to 42 meeting opportunities as well as a full seminar programme, multiple networking events and three unforgettable evening events. The show serves to promote African travel, an increasingly popular destination for travellers. With Namibia recently winning gold in the Wanderlust Reader Travel Awards, and eSwatini, South Africa and Tanzania appearing in Lonely Planet’s Best in Travel 2020, it’s clear that consumers are seeking adventures in Africa.

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06 February 2020

Atta Events - What’s Coming Up - February to April 2020?

This is your February rundown of all things Atta in the next couple of months. This write up now happens once a month and will be released as a news item in the daily and weekly newsletters, it also means that if you’ve missed anything important you can have quick access to it here. Please login to view the content.

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19 December 2019

Atta office closure over the Christmas period

Please note that Atta's office will be closed from Monday 23rd December over the Christmas period and will be re-opening on Monday 6th January 2020. The Atta newsletter will not be running during this time but emails into info@atta.travel will be monitored. For anything urgent please phone the office number: +44 (0)20 7937 4408

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20 April 2018

Atta Marketing & Communication Manager

An opportunity has arisen to join the team at Atta HQ taking responsibility for all marketing and communication activities for our growing membership base.

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