Source Market Fact Sheets

ATTA has representatives based in established, new or emerging source markets who provide us with details on local trading conditions, typical traveller behaviours and characteristics, plus useful links.

Australia and New Zealand

In General, most Australians do want to experience Africa but they see it as one country and have limited understanding of its offerings, distance and see it still as a dangerous or adventurous destination. Once people experience Africa their perception changes and they become strong ambassadors for the continent.

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China, Hong Kong and Taiwan

The Chinese travel market to Africa can be roughly categorised as fixed departures and tailor-made holidays (for higher-end market).

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Czech Republic

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