ATTA® members are experts in travel and tourism, to and within Africa. In order to maintain our market intelligence, ATTA® undertake, on behalf of and with its members, an annual Travel Trends survey.
The ATTA® Africa Travel Trends survey and combined report was first undertaken in 2021. The survey is sent by ATTA® Tour Operators around the world to their consumer database of current/past clients and enquirers. Responses from the survey are collated into company specific reports for those Tour Operators who participate as well as a combined ATTA® Africa Travel Trends report.
The combined report provides a wealth of information for all of our members to refer to while planning their forward business strategies.
Data such as demographics along with travel considerations, intentions and buying habits as well as destination preferences, activities and key decision points are collected in the report.
We intend to conduct this survey annually to record year on year trends and shifts.
This is a FREE service to all ATTA® members around the world.