Uganda turns on charm to woo tourists at Magical Kenya expo

Uganda has turned on her charm as private and public sector tourism businesses move to exhibit at the Magical Kenya Travel Expo (MKTE) 2017. The tourism expo running at the Kenyatta International Convention Center from 3rd to 5th October 2017, expects 130 participants from the region and the rest of the world. Uganda will be exhibiting in Stand J9.

The Uganda Tourism Board (UTB) is leading the team which besides the private companies includes public institutions the Uganda Wildlife Authority and the Kampala Capital City Authority (KCCA). KCCA, through its tourism department, is positioning Kampala as a major tourism destination for the region. Research and statistics show there is a growing number of regional visitors coming to Kampala for conferences, entertainment and business.

The Magical Kenya expo is a leading annual tourism business event that brings together travel agents, tour operators and hoteliers. It is a unique opportunity for the tourism business operators to network, market and do business with new clients.

Uganda’s participation is also part of the joint marketing initiative between Uganda, Kenya and Rwanda. Under this arrangement, a visitor to any of the three countries can get the East Africa visa which allows them to travel between the countries without paying for another visa. This visa is valid for 90 days.
The initiative also markets the three countries as a single East Africa market says the UTB Chief Executive Officer, Stephen Asiimwe.

“By marketing ourselves as a single destination, we all stand to benefit from the different products. For example, one can go to the great migration in Kenya and later travel to Uganda for the gorilla before flying out through Kigali,” says Stephen Asiimwe.

He adds that participating in the MKTE 2017 is an opportunity for Ugandan businesses to tap into a wider market at a lower cost since the event is organized by UTB sister agency the Kenya Tourism Board (KTB).