UTB launches activities to the Pearl of Africa Expo 2017

The Uganda Tourism Board (UTB) has officially launched activities for the annual Pearl of Africa Tourism Expo (POATE) that will run from 17-19 February 2017 at the Kololo Independence Grounds in Kampala.

The Pearl of Africa Tourism Expo is one of the annual events in the East African region organized by Uganda Tourism Board (UTB). Now in its third year, Pearl of Africa Tourism Expo this focuses on pushing the tourism business agenda to all Ugandans under the theme, “Tourism is everybody’s business”.

“Over the last year and so, it has become accepted that tourism is a major driver of our economy and not only promoting national development but also changing lives of our people,” says Prof. Ephraim Kamuntu, Minister for Tourism, Wildlife & Antiquities.

He says the number of people being directly employed in the tourism industry is growing as Ugandans begin growing their investments in the sector.

Stephen Asiimwe, the CEO UTB says the growing international interest in the expo compliments the domestic tourism campaigns championed by UTB, the tourism ministry and private individuals and organisations.

“The year since the last POATE has been filled with activities and events the tourism sector has not seen before,” Asiimwe says. “And this has not gone unnoticed. Already over 70 international exhibitors, national tourism boards and media have confirmed participation. Locally, the registration goes on and we are seeing a lot of interest from small and new business. That is a good sign for the future of tourism business in Uganda.”