A marketing tip from Africa Geographic: Customer Engagement – “Be Interesting!”.

TIP: Customer Engagement – “Be Interesting!”

Today we have at our fingertips, more analytical tools to help us understand the sentiment around our brands than ever before. Machines are learning algorithms that can help reduce your targeting to a near exact science. But despite having all of THAT at your fingertips, you’ll ONLY win at marketing if you remember this one basic fact—happy, interested customers will say good things about you. Make it your priority to be interesting and make your audience happy. 

Now apply this theory to your content on Africa Geographic, would YOU be entertained reading your blogs? What images grab your attention and why? Find out what your audience loves and give it to them, be interesting!

Information from: http://www.forbes.com/

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