New – Place a Bid to Upgrade and Travel in Business Class (Cloud Nine) from Economy Class

Ethiopian Airlines has introduced a great new program that will give passengers the option to bid for an upgrade and travel in Business class from Economy class.  Using the program “Upgrade to Cloud Nine” customers who have a valid Ethiopian Economy class ticket from London Heathrow and other selected routes can make an individual bid for an upgrade to Business Class. Passengers who win the bid will be able to enjoy the benefits of our Cloud Nine services.

How does it work?

After passengers have booked their flight ticket they may be invited through the email address associated with the booking, 7 days before departure date, to make an offer to upgrade. The invitation will link to a website where passengers will be able to indicate which flights to make a bid for.  Bids can also be submitted by visiting and by retrieving bookings through the ‘Manage My Booking’ area and by clicking on the banner ‘Cloud Nine, Get Upgraded at Your Price’.  If flights qualify, passengers will be directed to the relevant page where an upgrade bid can be placed.  Passengers will receive an email confirming their request which can be used to modify or cancel the bid up until the deadline shown. 

 “Upgrade to Cloud Nine” is now available for selected routes on Ethiopian Airlines including from London Heathrow. For additional information or queries please visit:

For more information, please contact:

Julie Hedley or Anita Powell at Small World Marketing

e: t: 0845 634 1460 m: 0781 249 9890