St Helena Joins the World

First country to be welcomed as a member of both Atta & LATA 

With the opening in May of a new airport on St Helena, not only will the remote South Atlantic Island’s centuries of isolation come to an historic end, but it could also have a new role; that of a stepping stone for those travelling between South America and Africa. In recognition of its unique position, St Helena has been welcomed as a member by both the African Travel & Tourism Association (Atta) and the Latin American Travel Association (LATA), becoming the only country in the world to do so.

Located 1,200 miles from the South-West coast of Africa and 1,800 miles from the coast of South America, and currently only accessible by boat, St Helena is best known as the final home of the exiled Napoleon Bonaparte. History may now come full circle as the Island’s bygone role was to act as a vital refuelling stop for ships travelling between Africa and the Americas.  

Commenting on his decision to join both groups, Director of Tourism, Chris Pickard said:

“St Helena is uniquely positioned virtually half way between the two continents. Both are seeing significant increases in visitor numbers and we believe that St Helena could, over time, become a twin destination for holiday makers looking for a new experience. Although we have only recently joined them, we have already had several meaningful discussions with organisations from both continents and I am confident that St Helena will soon emerge on Latin America and Africa itineraries. A number of leading tour operators are members of both Atta and LATA and are exactly the tour operators that will be placing St Helena in front of their clients.”

A former chairman of LATA, Chris was responsible for setting up the Brazilian government’s first overseas tourist office and is no stranger to working with trade partners to promote long haul destinations.

Although the initial air service provider (Comair/ British Airways) will provide a weekly flight between St Helena and Johannesburg, once the airport is fully operational the island will want to attract other operators. Annually around 600 yachtsmen and women already stop off on St Helena as they sail between Africa and South America, as well as thousands of passengers on cruise ships travelling between the two continents.

Nigel Vere Nicoll, Atta’s Chief Executive commented:

“We are delighted to welcome St Helena Island to Atta’s portfolio. Located in mid Atlantic over 1,000 miles from North West Namibia, it is certainly our furthest island-based member from the African Continent. I am sure that the buyers of tourism will welcome this unique, exciting, iconic venue to add to their itineraries.”

Byron Shirto, Chairman of LATA said: “We are thrilled to have St Helena on board. LATA celebrates one of the most diverse destinations in the world, bringing together over 200 members, and it’s fitting to welcome this inimitable island with its rich links to Latin America to the association.”