A marketing tip from Africa Geographic: Social media requires careful planning

TIP: Your social media endeavours need commitment, resources and above all, careful planning. Just as you need set goals and a well though-out business plan for your company, you also need these things to ensure social media success!  

Further information about planning for social media:

There are so many tools out there that can help you come up with new ideas, see whats trending and schedule your posts for social media - these planning tools help small business to find, curate and and schedule content for social media, saving you hours of time.

When it comes to making a success of your social media channels and running a successful tourism operation - planning is key. Blog posts, images and videos need to be pre-planned and even outsourced so that when your internet is on "bush-speed" or you have guest's needs to attend to - you can rest easy knowing that your marketing is being taken care of. Planning can seem like an endless, boring slog but its the first thing you need to do if you want to create engaging interesting content that your audience wants to share!

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