Back by Popular Demand, Africa Returns to the Nordics

Agents and operators who sell Africa will have an opportunity in March to meet with 20 top African products in Oslo, Stockholm and Copenhagen.  The Africa Showcase, now established as an annual event, is designed for Africa travel specialists to discover new offers, meet properties and safari operators and learn to sell Africa with confidence and passion.

The Nordic countries make up an important tourist source market for African companies, forming the third largest outbound market in Europe.  This region has become more and more significant in recent years as African companies look for new growth markets to extend their marketing reach beyond the traditional core markets.  ‘The participating exhibitors in 2015, many of which were new to this market, ensured a broad spectrum of the best of Southern and Eastern Africa, ensuring a positive future for this show in the Nordics,’ said Patrick Menzies of South African Airways.

This year’s showcase includes exhibitors from Botswana, Kenya, Malawi, Mozambique, Rwanda, South Africa, Tanzania, Zambia and Zimbabwe. Participating companies have been limited to 20 companies to allow attendees to have focused meetings at the trade evenings. 

The exhibitor list includes: Anantara Mozambique; Diani Sea Resort and Diani Sea Lodge; Essque Hotels; Extraordinary; Green Heart Tourism - Ubuntu Experiences; Karen Blixen Camp; Ker & Downey Botswana; Kinasi Lodge Mafia Island; Leeu Collection; Malamala Game Reserve; Michaela Soule Marketing; Newmark Hotels, Reserves & Lodges; Rivertrees Country Inn; Robin Pope Safaris; Shamwari Group; South African Tourism; Sunlux Collection by Sun International; The Enasoit Collection; The Sands Kenya and Twiga Tours.

South African Tourism is hosting a select group of buyers from Finland to attend the events in Stockholm and Copenhagen.  As an established destination, South African Tourism will have a presentation in each city before the Africa Showcase trade evening.  This is an exciting opportunity for new agents to learn about South Africa and for established agents to hear the latest news from this destination.  Registration is essential.

With a proud tradition of promoting travel to Africa, Africa Showcase is dedicated to the evolution and growth of travel and tourism to the regions and products featured throughout the year on various global roadshows. The Africa Showcase is organised by roadshow specialists On Show Solutions who are based in South Africa. The roadshow in the Nordics is presented in association with Atta, pan-Africa’s largest network of tourism product and the ‘voice of African tourism’.

Official partner airlines for the roadshow include Kenya Airways and South African Airways. ‘Kenya Airways see it as a great honour but also a natural duty to form part of the frame when African-based vendors decide to visit the Nordic region,’ said Per Caroe of Kenya Airways.  ‘We hope the energy and enthusiasm shown from both vendors and buyers will materialise into many more visitors from the travel-happy Nordic to wonderful Africa.’

Attendee registrations are now open, deadline 12 February:

01 March 2016

Oslo, Norway

02 March 2016

Stockholm, Sweden

03 March 2016

Copenhagen, Denmark

For more info, please contact Eva Stenmarck - Atta’s Nordic representative - on