A marketing tip from Africa Geographic: Engagement is key to building your brand

TIP: The power of social media is that you as a brand are given a direct platform to engage directly with the people most important to your business.  

Further information about about engaging with your clients through social media:

Social media and the likes of platforms such as TripAdvisor have upped the game when it comes to customer service. In today's digital world it is crucial to have your finger on the pulse on the way your clients are now communicating with your brand.

Social media and other platforms give your clients an easy, immediate way to engage with your brand and its up to you to engage with them. Make sure you harness these channels which allow you to quickly and easily respond to clients' comments, questions and concerns. And by engaging those clients on a public space you can showcase the quality of your service. According to Forbes, 71% of business clients who receive a quick response on social media are more likely to recommend the brand to others!

Become a member of Africa Geographic's Content Marketing Kit here.