Member News
Previous Posts
- Bush & Beach
- The Annual Social media summit slated 3rd December in Uganda
- Are you protected with the right insurance for your business?
- Follow Land's Fastest Predators on BBC One's New Wildlife Series The Hunt
- Another successful 'smile safari' with Imvelo Safari Lodges in Zimbabwe
- A reminder about ‘Cocktails on Diani Beach'
- Pope Francis in Kenya at start of Africa Tour
- &Beyond Restructures Executive Team around Client Services, Guest Experiences, Sustainability and Ambitious Expansion Plans
- International flights to Nacala Airport in Northern Mozambique
- A marketing tip from Africa Geographic: Good marketers embrace change!
Archives
-
2022
-
2021
-
2020
-
2019
-
2018
-
2017
-
2016
-
2015
-
2014
-
2013
-
2012
-
2011
-
2010
-
2009
-
2008
-
2007
-
2006
-
2005
-
2004
A marketing tip from Africa Geographic: Get Personal!
TIP: Social media has highlighted the importance of communication - its important to acknowledge your clients as individuals and respond to them on a personal level.
Further information about being more personal:
It is important for the channels of communication between your clients and your business to be open. Social media offers a platform for those interested about your business to ask you direct questions and voice complaints or compliments. Its up to you to ensure that you have a dedicated person responding to clients across a range of platforms and channels, in a speedy manner. It only takes minutes to respond - that’s not much work for such a strategically important part of your business model. The goal should be ongoing communication and relationship building.
Become a member of Africa Geographic's Content Marketing Kit here.