A marketing tip from Africa Geographic: Get Personal!

TIP: Social media has highlighted the importance of communication - its important to acknowledge your clients as individuals and respond to them on a personal level.  

Further information about being more personal:

It is important for the channels of communication between your clients and your business to be open. Social media offers a platform for those interested about your business to ask you direct questions and voice complaints or compliments. Its up to you to ensure that you have a dedicated person responding to clients across a range of platforms and channels, in a speedy manner. It only takes minutes to respond - that’s not much work for such a strategically important part of your business model. The goal should be ongoing communication and relationship building.

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