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16 December 2015

A marketing tip from Africa Geographic: Don't sacrifice quality for quantity

TIP: It can be difficult to stand out in today's sea of content and, while getting your brand seen more often is the goal, this will be achieved via creating excellent, shareable content - not via copious amounts of content that no-one reads and shares.  

Further information about quality vs. quantity:

Online content marketing and digital media has grown from being print’s ugly stepsister to completely ruling the roost. Content online is evolving and is more frequently held to a higher standard as audiences search for something meaningful amongst the clutter. That is why it is important that you take the time and effort to ensure every piece of content your brand puts out there, be it a blog or social media post, is well crafted with great images and video footage to accompany it. Put your thoughts into creating headlines that make people want to read further, content that is short, snappy and engaging and images that your audience wants to share with their friends.

Become a member of Africa Geographic's Content Marketing Kit here.