A marketing tip from Africa Geographic: Your content should reflect digital lifestyles and habits

TIP: If you want to steal a few moments of precious time from busy online users - your content should require the least amount of effort from your reader.  

Further information grabbing your reader's attention in the online space:

In today's world time is precious and people are only interested in multimedia content that is easy to digest. If you want to be seen and heard then its up to you to provide them with this content.

Earlier in 2015 a study by Microsoft revealed that the average human attention span sits at eight seconds, down from 12 seconds in 2000. As people become more and more busy, you have to work harder to grab their attention.

Ensure your blog posts are short and to the point with great visual stimulations such as images, videos and info-graphics. Also make sure that the article delivers on the title's promise.

Become a member of Africa Geographic's Content Marketing Kit here.