Small World Marketing is delighted to announce a new partnership with Ethiopian Airlines

Ethiopian Airlines UK has appointed PR and Marketing specialist Small World Marketing, to assist in the delivery of its commercial objectives in the United Kingdom. 

Ethiopian is a truly indigenous Pan-African global carrier that operates the youngest and the most modern fleet in the continent with an average aircraft age of less than 7 years. Ethiopian currently serves 91 international destinations (50 in Africa) across 5 continents with over 232 daily departures.

Mr Michael Yared, Ethiopian Airlines Area Manager UK said of the new partnership: “We are delighted to have employed the services of SWM.  With their experience, passion and knowledge of the U.K travel industry and the African continent, we believe SWM are strategically placed to promote Ethiopian Airlines as the largest and fastest growing African Airline.”

 “Having grown to know and love Ethiopia as a destination over the last 3 years through our Ethiopia based clients we feel ideally positioned to take this next step in representing the continent’s multi-award winning airline.”commented Anita Powell, Small World Marketing M.D.

With immediate effect, Small World Marketing will handle all UK media stories for the airline and support the Ethiopian Airlines UK sales and marketing campaigns.

About Ethiopian Airlines

Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In it’s close to seven decades of operations, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success.

Ethiopian commands the lion share of the pan-African passenger and cargo network operating the youngest and most modern fleet to more than 91 international destinations across five continents. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as the Boeing 787, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter and Bombardier Q-400 with double cabin. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft.

Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with seven business centers: Ethiopian Domestic and Regional Airline; Ethiopian International Passenger Airline; Ethiopian Cargo; Ethiopian MRO; Ethiopian Aviation Academy; Ethiopian In-flight Catering Services; and Ethiopian Ground Service. Ethiopian is a multi-award winning airline registering an average growth of 25% in the past seven years.

For more information about this press release, please contact:

Anita Powell or Julie Hedley at Small World Marketing           

e: 0845 634 1460