A marketing tip from Africa Geographic: No room for lazy online marketers

TIP: Online marketing is about attention to detail and constant effort. There is no room for lazy marketers, despite the availability of tools that appear to do your work for you. 

Further information about lazy online marketers.:

The best rule of thumb for online marketers is that you get out what you put in. The inevitable consequence of falling behind the curve is your brand and business being sidelined in the drive towards consumer empowerment. The variety and quantity of online platforms and tools, the pace of change and the sheer volume of content and discussions requires 24/7 effort and vigilance. Automation tools should be used if they add value, but be wary of losing touch with your role, your community and your target market. Make sure your marketing team is suitably staffed and equipped, and develop strong collaborative relationships with other businesses.

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