A marketing tip from Africa Geographic: Is content marketing just clever advertising?

TIP: Content marketing is not just clever advertising. A good marketing campaign includes elements of advertising and content marketing, and its important to understand the difference between these two very different strategies.

Further Information about this Week's Online Marketing Tip:

If you want short bursts of attention then a clever advertising campaign is the way to go. The medium of choice is banners and made-up adverts and it’s generally a monologue – a one-way output of information. If you want better-qualified customers over the long term, consider investing in a content marketing campaign. The medium of choice is useful information and evocative images and there is generally a dialogue – a discussion. Content marketing is a marathon, not a sprint.

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