A marketing tip from Africa Geographic: 6 website essentials

TIP: A good website is vital – without it you don’t exist for many people. Here’s a short list of the bare essentials of a good hotel website. If your website does not get 6/6 get hold of a professional and make some changes.

Further Information about this Week's Online Marketing Tip:

Bare essentials for a good hotel website:

1. Fast loading, uncluttered design, easy navigation

2. Great photos, videos and short bursts of informative text

3. Optimised for search engines

4. Plugins for social media sharing and Google Maps

5. Blog with regular fresh content

6. Responsively designed – optimized for viewing on all screen sizes


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