A marketing tip from Africa Geographic: 6 tips for growing your social media community

TIP: Social media is now a primary tool for generating publicity and leads. Growing your own social media community reduces the cost of utilising other brands’ communities.


Further Information about this Week's Online Marketing Tip:

1. Give them content that is useful and interesting

2. Interact with them. Social media is not a broadcast platform – its designed to tap into the human need to be social

3. Fulfil a need. For example if your community needs accurate information about your area, provide it

4. Have a strategy and enforce it, but evolve it as you learn and grow

5. Use analytics and learn from the results

6. Get real and be yourself


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