Tourism Transformation Council launched to make Ethiopia a top tourist destination

The Tourism Transformation Council and the Ethiopian Tourism Organisation – both designed to transform the tourism industry - were launched in March, and will coordinate the activities of the various stakeholders in the industry, said Mulugeta Seid, State minister for Culture & Tourism.

At the founding meeting of Ethiopia’s Tourism Transformation Council and the first meeting of the Council’s members, PM Hailemariam, who chairs the Council, expressed his hope that the Council will help Ethiopia to be one of the top tourist destinations in Africa.

Established by the Council of Ministers on 27th August 2013, the “Tourism Transformation Council & Ethiopian Tourism Organisation Establishment”, includes members from relevant ministries, mayors of Addis Ababa and Dire Dawa city administrations, the CEO of Ethiopian Airlines, presidents of the Ethiopian Tour Operators Association and the Ethiopian Hotel & Restaurant Owners Association, president of the Ethiopian Chamber of Commerce & Sectoral Associations (ECCSA) and representatives of religious institutions and celebrities.

The Council will provide leadership and set directions for the country’s tourism development and marketing initiatives and will remove major impediments to tourism development.

The Ethiopian Tourism Organisation, is the secretariat of the Council and has a Tourism Board and director general.

“The establishment of these entities will lay strong foundations for our tourism industry,” Amin Abdulkadir, Minister of Culture & Tourism said. “The Ministry is encouraged by the recent growth of the sector and is keen to scale up its efforts to utilise the industry’s full potential.”

Over 1.38 billion Birr was obtained from tourism in the first half of this Ethiopian budget year. The revenue was earned from 370,754 foreign tourists who visited the country, up by 36% on last year.

The government expects to earn $3 billion from tourism by the end of the GTP in 2015, and make Ethiopia one of the top five tourist destinations in Africa by the end of 2020.