Emma Squire Returns to The Pure Family

As the company's first ever employee, Emma Squire has been a core member of the Beyond Luxury family since the birth of PURE back in 2009. Since then she has spent years tirelessly identifying those hard-to-find travel gems – working first in the emerging experiential arena to hunt down the world's finest off-the-beaten-track experiences for PURE, before turning her attention to the contemporary sphere as she helped define the shift in luxury with sister show LE Miami.

So it is with PURE's philosophy of celebrating excellence in mind that Emma has been deservedly promoted to Group Head of Sales, working across both PURE Life Experiences and LE Miami. She will join the wonderful Emma Ladkin, Eve Browning and Sophie Wedgwood on the PURE team, where she will oversee strategic development to ensure PURE maintains the exacting standards for which it is known.

See the interview with Emma here.