SAT highlights ‘20 experiences in 10 days’ campaign

South African Tourism (SAT) recently announced its ‘20 experiences in 10 days’ campaign, inviting adventure-loving Indian families with children between the age group of 10 – 14 years to participate and win a two-week all-expense paid trip to South Africa. The last date to send in entries is 21 February, 2014. After reviewing the applications, auditions will be held for casting and the family that fits all criteria will get to star in a campaign and represent India globally.

On this exciting new initiative, Hanneli Slabber, Country Manager, South African Tourism said, “We are extremely excited to announce this global initiative targeting the family segment, which is one of our fastest growing segments across the world. This campaign in 2010 was targeted at young couples and was a huge success among our target audience. India is a key source market for South Africa and through this initiative; we want to widen our reach to the discerning Indian families and showcase South Africa as the perfect holiday destination that provides varied experiences for all age groups. The chosen family will get a once in a life time opportunity to indulge in 20 inimitable experiences in 10 days and take home some amazing and unforgettable memories.”