Geocaching ‘hide and seek’ holidays offer rich treasures of Africa

Geocaching, the free real-world outdoor treasure hunt game, is now supported by Authentic’s destination partners in South Africa, East Africa and on Tanzania’s Mafia Island.

Geocaching is a global treasure hunt game played by adventure seekers equipped with GPS devices. Players search for hidden containers, called geocaches, using smartphones or GPS devices, and can share their experiences online. With nearly 2 million active geocaches worldwide and over 5 million members, there’s a great opportunity for destinations and tour operators to tap into this market by creating their own GeoTours.

A GeoTour lets an active online community of millions know you're open for business with a story to tell, interesting locations, and family-friendly activities. These unique tours bring locations to life through a series of engaging geocaches placed within a specific area or along a route.

Authentic Managing Director Jon Hibbitt says

“Geocaching combines outdoor adventuring and exploring with enriched learning. It’s a fun, fast growing activity appealing to a broad range of travellers - especially families. There’s potential for tour operators to work with destinations, regions or countries, and create their own bespoke GeoTours with unique branding and lasting social media engagement.”

Andrew Rae, guide at Mopane Bush Lodge, says

“The exciting thing about geocaching is that it encourages adventures in the natural world,... It ignites the imagination, creates curiosity, is competitive and uses high tech gadgets which today’s children love.”

How are Authentic partners supporting geocaching?

In addition to siting engaging and informative geocaches for visitors to discover, each property aims to facilitate and encourage guests to create their own caches.

Baobab in Limpopo Province South AfricaWithin the Wetland Park Group, geocachers explore the game reserves, lakes and coastal region of KwaZulu Natal including potential caching locations that can only be reached by paddle power with St Lucia Kayak Safaris.

At Ras Mbisi Lodge on Mafia Island, an archetypal treasure island itself, the newly opened MoMo Dive and Water-sports Centre has been set the challenge of seeking an underwater geocache site reached by snorkelling.

In Limpopo a planned GeoTour leads explorers to discover traditional and contemporary Venda and Tsonga art, majestic baobabs and ancient San rock painting sites. In the UNESCO cultural landscape of Mapungubwe and surrounds, a unique geocache bird trail awaits discovery. In the Waterberg visitors can combine walking and cycling to seek out caches which celebrate and educate on the wildlife to be found in the Welgevonden,

Authentic Representation provides PR, representation and marketing services for African and Indian Ocean travel destinations in the UK.
Authentic continues its proactive campaign to bring genuine experiential holiday ideas and itineraries to the UK travel market.

Media enquiries:
Carina Hibbitt
+44 (0)7939 908 708
Twitter @carinahibbitt