Great Plains Conservation and Swarovski Optik announce a strategic alliance

Swarovski binos in all tents at Great Plains camps and lodges

September, 2011:

Absam, Austria and Johannesburg, South Africa:

GREAT PLAINS CONSERVATIONand SWAROVSKI OPTIK are proud to announce that the world famous optics company will be placing their latest “SLC 8 x 42 HD Field Binoculars” in all the Great Plains Conservation camps, starting immediately at Zarafa Camp in Botswana. This will be followed by placement at ol Donyo Lodge, Kenya, next month. Binoculars will be in Great Plains Conservation’s remaining camps of Selinda and Duba Plains in Botswana and Mara Plains in Kenya shortly thereafter.

“The binoculars are for our guests’ complimentary use during their safari with us. It’s an opportunity to enhance their game viewing experience and if they fall in love with the binoculars sets will be available to purchase in camp. 5% of the sale will go directly to the Big Cats Initiative, half of which is paid by Great Plains Conservation and the other half by Swarovski Optik,” says Dereck Joubert, CEO of Great Plains Conservation. 

The Big Cats Initiative is an emergency fund established by Dereck and Beverly Joubert with National Geographic to highlight and find solutions to the very worrying declines in big cats over the past few decades. All big cats are at their lowest number in their history.

“We find that our guests are very interested in getting value for their money. They want the best for their safari and wilderness experience. So by adding the finest optics in the world in our camps, they can avoid the need to either buy their own before travelling, or having to lug their heavy binoculars all the way to Africa. We also find that many people arrive having purchased binoculars which are inadequate in an African wildlife scenario – that makes the incredible wildlife and bird viewing in our camps quite frustrating for them,” added Dereck Joubert.

“Swarovski Optik and Great Plains Conservation have a mutual appreciation for each other’s companies - our products and their quality are the finest in the world and a very good match. Great Plains Conservation chose Swarovski Optik because they craft binoculars which almost every serious wildlife watcher or birder aspires to own one day. We thought, “Why not now?”

SWAROVSKI OPTIKis delighted that Great Plains Conservation chose the Austrian manufacturer, renowned for producing the highest precision optics in the premium segment market, to outfit all its lodges with their optical equipment. This benefit is sure to capture unforgettable wildlife moments and memories for safari travellers. 


To find out more about this and other exciting guest experiences at Great Plains Conservation camps we would very much like to see you on the ATTA stand at WTM 7-10 November. Contact Alex Walters +44(0)1488 649699 to make an appointment.