Trade Shows

Attending trade shows has long been an important aspect of any tourism businesses marketing plan and while the way we all communicate has evolved over the years the ability to meet face to face in a focused environment remains vitally important.

ATTA both takes part in, and partners with, a number of trade shows around the world and our supplier members either have the opportunity to take space on a shared ATTA stand or are able to avail themselves of exclusive discounts to attend the shows. For our buyer members, priority registration and invitations are often available.

More information about the shows we take part in are available below.

OurAfrica.Travel | Online | February OurAfrica.Travel | Online | February

About OurAfrica.Travel

OurAfrica.Travel is THE tried and trusted, completely virtual trade show that connects exhibitors from Africa and Indian Ocean Islands with buyers from around the world. In partnership with ATTA, Wetu, The Africa Hub and Nightsbridge, the show delivers quality 20-minute one-on-one meetings, networking via a chat function and social event feed. 
The show is inclusive, affordable and importantly, environmentally friendly if not carbon neutral.  

Why Attend?

It is affordable, convenient, inclusive and accessible, appealing to those who might not travel to physical tradeshows and to those exhibitors who want to reach smaller companies, individuals and new markets. Participants have the ability to control who they meet, their own diary in their own time zone, with one-to-one, 20-minute virtual meetings on an easy to use platform.
Participants have 11 pre-show networking days, 5 show days, and 7 days post-show to collect all the relevant information they require after the show. 

Participation Type

Virtual - from your own office / home, in your timezone. 

Details

Where: Virtual, Online
Next Event: 20 – 24 February 2023
Daily Timings: 20 minute meetings, 24 hours a day

Costs - ZAR 8,855 (US$ 640) per person per diary for members | ZAR 10,350 (US$750) per person per diary for non-members

ATTA® will be have a virtual booth and we would welcome our members participation. Please sign up here

Meetings Africa | Johannesburg, South Africa | February/March Meetings Africa | Johannesburg, South Africa | February/March

About ITB Berlin

For the first time, ATTA will be taking a stand at Meetings Africa - a showcase of Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform the continent.

Why Attend?

This show is ideal for any anyone wanting to capture the MICE markets, working with small and large MICE operators.

Participation Type

ATTA shared stand with desks available to members

Details

Where: Johannesburg, South Africa
Next Event: 28 February – 01 March 2023
Daily Timings: To Be Confirmed

Estimated Costs - £2,500 for members | £2,750 for non-members

ATTA® will have a stand and we would welcome our members participation. Please sign up here

ITB Berlin | Berlin, Germany | March ITB Berlin | Berlin, Germany | March

About ITB Berlin

ITB Berlin is a global show with a focus on B2B customers for 2023. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The ITB Berlin convention is the world’s largest travel industry event of its kind. In 2022 it took place as a virtual event on the brand’s website itb.com and registered 60,700 attendees from 125 countries who took part in more than 100 sessions featuring 223 speakers. For 2023 they will have only 3 trade days and no consumer days.

Why Attend?

ITB Berlin is a popular show which attracts not only a European but a global buyer audience. With a shift in focus to an exclusively B2B event in 2023, the show is set to be more focused for the attendees and provide a great opportunity to meet with key buyers.

Participation Type

ATTA shared stand with desks available to members

Details

Where: Messe Berlin, Germany
Next Event: 7 – 9 March 2023
Daily Timings: 10:00 – 18:00

Costs - €4,200 for members | €4,620 for non-members

ATTA® will have a stand and we would welcome our members participation. Please sign up here

WTM Africa | Cape Town, South Africa | April WTM Africa | Cape Town, South Africa | April

About WTM Africa

This is a B2B show, focusing on inbound travel to Africa and to a lesser extent, outbound travel to other destinations.
World Travel Market Africa delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, WTM Africa was launched in 2014 under the Africa Travel Week umbrella to bring the benefits and opportunities of our global industry expertise to travel professionals in this region.

Why Attend?

East African suppliers find this a great opportunity to connect with Southern African based travel trade, along with international trade.  WTM Africa 2022 had 384 Exhibitors from 32 countries showcasing their products and services to the tourism industry.

Participation Type

ATTA shared stand with desks available to members

Details

Where: Cape Town, South Africa
Next Event: 03 – 05 April 2023
Daily Timings: 10:00 – 18:00

Costs - US $3,295 for members | US $3,265 for non-members

ATTA® will have a stand and we would welcome our members participation. Please sign up here

Indaba | Durban, South Africa | May Indaba | Durban, South Africa | May

About Indaba

The largest pan-African inbound show, attracting global buyers who purchase across the market from budget to high-end.  Africa’s Travel Indaba brings together a showcase of African tourism products and services for the international travel trade. Exhibitors in the DEC (Durban Exhibition Centre) include provincial authorities, provincial products and African Countries. In the ICC (International Convention Centre), exhibitor categories include accommodation, tour operators, game lodges, transport, online travel, luxury products, Hidden Gems, media publications and industry associations. Outdoor exhibitors include transport, camping and safari companies.

Why Attend?

Indaba is the most popular traditional trade show in the ATTA event calendar and ATTA is one of the largest private sector exhibitors at the show. Attracting suppliers from across Africa and the Indian Ocean Islands and buyers from around the world, Indaba really is an event to attend. Open to all sectors of the African and Indian Ocean tourism industry it is an inclusive event and provides great opportunities for every level of the industry to network, engage and do business. We really encourage all our members to attend and bring their teams along so that everyone is able to expand their network, educate themselves on what is happening across the industry and do business

Participation Type

ATTA shared stand with desks available to members

Details

Where: Durban ICC
Next Event: 8 – 11 May 2023
Daily Timings: 09:00 – 18:30

Costs - £2,495 for members | £2,745 for non-members

ATTA® will have a stand and we would welcome our members participation. Please sign up here

We Are Africa | Cape Town, South Africa | May We Are Africa | Cape Town, South Africa | May

About We Are Africa (WAA)

We Are Africa is the world’s most vibrant gathering of luxury african travel brands, the finest buyers and top international press. With a shared mission to transform and rebrand african travel for the global luxury market, the We Are Africa tribe celebrate the continent’s diversity, unsurpassed beauty and incredible opportunity.

Why Attend?

The pre-scheduled appointment system gives you up to forty eight 20-minute meetings with industry-leading, African specialist buyers. You’ll also have the opportunity to meet top international and African travel editors passionate about covering the many unexpected and unique stories of Africa

Details

Where: Cape Town, South Africa
Next Event: 15 – 18 May 2023
Daily Timings: 10:00 – 18:00

If you would like more information on participation or would like to apply to exhibit, please let us know and we will facilitate an introduction at the exclusive ATTA members rate

Experience Africa | London, UK | June Experience Africa | London, UK | June

About Experience Africa

Experience Africa by ATTA® is the premiere platform for uniting Africa and Indian Ocean suppliers with the most relevant, active buyers from the UK & Europe, all connecting in one place. This essential B2B event will present the very best Africa product portfolios, assuring connectivity between key European buyers and handpicked quality exhibitors.

Why Attend?

ATTA’s Experience Africa 2023 is being revamped and comprises of match-made, pre-scheduled meetings focusing on the British & European outbound travel trade

Participation Type

Desks available to members

Details

Where: London, United Kingdom
Next Event: 26 – 28 June 2023
Daily Timings: 10:00 – 18:00

Costs - £2,995 for members | £3,370 for non-members

ATTA® will have a stand and we would welcome our members participation. Please sign up here

PURE | Marrakech, Morocco | September PURE | Marrakech, Morocco | September

About PURE 

PURE Life Experiences the worlds leading experiential travel trade show. Experiential travel connects every industry in the world. It has the power to transform ourselves, our communities and the planet, which is why PURE is all about igniting the passion of experiential travel’s brightest minds and providing them with the relationships and inspiration to Change Worlds.

There’s great power in community, and ours is at the heart of everything we do. We bring together a diverse, ever-evolving group of individuals to share their knowledge and experience and view their business challenges through a different lens.

Put simply, we spark those long-lasting relationships that go beyond business, because alone we go fast, but together we go far.

Why Attend?

he trailblazing, industry-innovating community is made up of the travel mavericks who define the experiential travel movement year on year.

Details

Where: Marrakech, Morocco
Next Event: 10 – 13 September 2023
Daily Timings: 10:00 – 18:00

If you would like more information on participation or would like to apply to exhibit, please let us know and we will facilitate an introduction at the exclusive ATTA members rate

MKTE | Nairobi, Kenya | October MKTE | Nairobi, Kenya | October

About Magical Kenya Tourism Expo (MKTE)

Kenya Tourism Board (KTB) in partnership with On Show brings you MKTE, in Nairobi. Network and explore business opportunities at the leading travel trade expo in East Africa. In October 2022, there were approximately 200 exhibitors from East and Southern Africa and 150 global buyers from key source markets.

Why Attend?

MKTE is ideal for those who want to target and work with the East African outbound and inbound markets.

Participation Type

ATTA shared stand with desks available to members

Details

Where: Nairobi, Kenya
Next Event: October 2023
Daily Timings: 10:00 – 18:00

Costs - To be Confirmed

ATTA® will have a stand and we would welcome our members participation. Please sign up here

WTM London | London, UK | November WTM London | London, UK | November

About WTM London

Recognised as the global meeting place for the travel trade; World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. Through its industry networks and unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.

Why Attend?

WTM London provides a global marketplace in terms of both buyers and suppliers. 

Participation Type

ATTA shared stand with desks available to members

Details

Where: London, United Kingdom
Next Event: 6 – 8 November 2023
Daily Timings: 10:00 – 18:00

Costs - To Be Confirmed

ATTA® will have a stand and we would welcome our members participation. Please sign up here